Issue link: https://read.dmtmag.com/i/561797
12 • September 17, 2015 • Powersports Business NEWS www.PowersportsBusiness.com 42 seminar sessions targeted at enhancing dealership profitability The American International Motorcycle Expo (AIMExpo) has announced details for the 2015 Powersports Business Institute @ AIMExpo (PSBI@AIMExpo), sponsored by CDK Global Recreation (CDK) and National Powersport Auctions (NPA). AIMExpo's comprehensive, dealer-focused educational program returns for its third year, boasting an enhanced cur- riculum tailored specifically for dealers. PSBI@ AIMExpo is produced in partnership with EPG Media, publishers of Powersports Business. For 2015 PSBI@AIMExpo expands to 42 seminar sessions among five tracks, tar- geting enhanced dealership profitability and operations. The curriculum focuses on improv- ing all facets of the powersports retail business model in five key areas: Sales & Marketing sponsored by Fisher Investments; Leader- ship Plus sponsored by ARI Network Services; Service & Operations; Powering Profits spon- sored by McGraw Powersports; and the newly added track geared toward AIMExpo's growing V-twin dealer audience, the Brick & Mortar Success Guide. The 2015 program can be found on Pages 44-45 of this edition of PSB and at www.powersportsbusiness.com/institute. "A guiding principle of AIMExpo from the beginning was that the platform must serve the industry while also adding value to the industry. The primary objective of the PSBI@AIMExpo program is to do exactly that by providing dealers with insights into the latest market trends, and actionable steps to improve the core aspects of their business," said AIMExpo's marketing manager Kevin Nixon. "PSBI@AIMExpo launched as a vital component of the inaugural show in 2013, and by combining feedback from the industry and past PSBI attendees, we've fine-tuned and grown the curriculum. Knowledge is power, and the more critical thinking we can provide the powersports dealer base, the stronger our entire industry becomes." The 2015 PSBI@AIMExpo sessions will be held during the event's trade days on Thurs- day, Oct. 15, and Friday, Oct. 16. The roster of speakers scheduled for this year, which includes both individuals new to AIMExpo as well as returning seminar leaders, will feature knowledgeable and well-respected voices from both inside and outside the industry. "With the addition of the fifth track designed for independent retailers, especially V-twin independents, we're confident that dealers will agree we have taken a significant step forward in building this year's lineup," said Powersports Business editor in chief Dave McMahon. "Our industry continues to shine thanks to dealers, both franchised and indepen- dent, who have endured over the past few years in a slowly growing economy. Dealers will walk away from PSBI@AIMExpo seminars with use- able information that will have an immediate impact on their ability to make their business a more effective and profitable enterprise." PSBI@AIMExpo is an entirely free program created for dealers attending AIMExpo. Like- wise, registration for a trade credentials to attend AIMExpo is also free for qualified powersports dealers. Register at www.aimexpousa.com. CDK Global Recreation, which provides technology solutions for every facet of dealer- ship operations, returns as a premier sponsor of the PSBI@AIMExpo. "CDK Global Recreation is proud to sup- port the 2015 Powersports Business Institute @ AIMExpo," said Zac Stringam, marketing manager/Recreation for CDK Global. "CDK Recreation is committed to helping our Light- speed powersports dealers achieve their goals through the adoption of best practices and con- tinued learning for all dealership employees. Through our Lightspeed eLearning courses and dealership best practices, we strive to help our dealers succeed and grow their businesses." National Powersport Auctions, the indus- try's leading provider of remarketing and auc- tion services, makes its debut as a premier sponsor of the 2015 PSBI@AIMExpo. "NPA has been attending and participating in the Powersports Business Institute @ AIM- Expo since its inception," said NPA marketing director Ryan Keefe. "We've always admired the exceptional line up of speakers PSB assem- bles and the proven real world applications dealers take away from the classroom sessions. We're thrilled to announce our support of the PSBI@AIMExpo this year, and look forward to sharing our pre-owned secrets and trends with dealers in Orlando this October." The PSBI@AIMExpo curriculum and sched- ule provides maximum flexibility for dealers. Five different tracks allow attendees to receive education across a variety of topics while also ensuring they have the time to experience the exhibitors and features on the show floor as well as at AIMExpo Outdoors! PSBI@AIMExpo track sponsorships are still available. Contact Allison Gruhn, agruhn@ powersportsbusiness.com or 763/383-4467 for more information. More than 500 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day, and companies look- ing to take advantage of the AIMExpo platform should contact an AIMExpo account manager toll free at 855-MCShows (855/627-4697). Be sure to stay tuned to the AIMExpoUSA. com website and keep up to date on exciting news as it happens by visiting AIMExpo's social media pages. "Like" the American International Motorcycle Expo on Facebook, and "Follow" on Twitter or Instagram: @AIMExpo. PSB PSBI@AIMEXPO schedule unveiled Mark Mooney's sessions were well received at the 2014 Powersports Business Institute @ AIMExpo, so Mooney will return with an all-new presentation in 2015.