Issue link: https://read.dmtmag.com/i/561797
FOCUS PSB Snow 18 • September 17, 2015 • Powersports Business www.PowersportsBusiness.com find the solution: The Pilot TS ski provides simple and effective adjustments for easy turn- ing in all snow conditions. PSB: What effect do you think this product will have on the industry? JB: We will see this coming season. Our goal is to make Ski-Doo customers' ride the most enjoyable possible. I believe that those who buy our models with the ski, or the Pilot TS ski itself to install on their snowmobiles, will really appreciate its benefits. PSB: Does BRP intend to include this design in future snowmobile lines? JB: The Pilot TS skis already come standard on the MXZ Blizzard, Renegade Enduro and Grand Touring SE sleds. And if customers' response to this new product is positive, we will certainly install it on more Ski-Doo models. PSB: How often do you talk about products or new product ideas with your engineering team? JB: My passion for motorized recreational vehicles started at a very young age with snow- mobiles and motocross, which led me to study engineering. I don't consider myself to be a good engineer, but we do have really great talents on our engineering teams. They know that I try all our products and that I share my observations with them. They don't, however, always take into account my comments, and I'm ok with that. PSB: Have your designs or ideas been used for any other vehicles such as Can-Am ATVs and UTVs, Sea-Doo PWC or Spyder roadsters? JB: I like to be at the heart of new product launches. Let me explain: When we were work- ing on the development of the REV platform, we wanted the rider to experience something new. We completely redesigned our snowmo- biles with input from many people, myself included, and regained the number one posi- tion in the industry. I followed the development, the manu- facturing and the plans to commercialize our Can-Am Spyder, our first on-road product and one that was very different than any- thing else on the market. So my involve- ment with design and innovation is similar to much of our BRP team, where ideas can come from anyone. P S B : H o w d o e s your involvement with the engineer- ing and innovation process give you a unique perspective in comparison to some of your peers? J B: I don't know the level of involve- ment that my peers take on, but BRP is what it is because of its culture, its systems and processes and its people. It is in our culture to encourage our employees to ride our products and come up with suggestions that will help us remain a leader in the powersports industry. At BRP, we encourage our employees, from all departments, to try our products. We need to develop a visceral connection with our cus- tomers, and the only way to be able to do that is to ride and ride often. Then, we brainstorm on what or how we can enhance the customer's experience. PSB JOSÉ CONTINUED FROM PAGE 17 The Pilot TS adjustable track comes standard on Ski-Doo's MXZ Blizzard, Renegade Enduro and Grand Touring SE models.