Key Milwaukee

April 2012

An A-Z visitors guide to Milwaukee Wisconsin. Sponsored by Key Magazine Milwaukee, Wisconsin

Issue link: https://read.dmtmag.com/i/59807

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KEY Milwaukee's advanced mobile edition meets growing need KEY Milwaukee, the leading source for visitor information in Southeastern Wisconsin for nearly 50 years, now offers a multi-platform program that reaches readers through print, Web and mobile devices. "While our monthly print issues continue to be the most popular visitor resource in Southeastern Wisconsin, we realize that a growing number of visitors and residents prefer to receive information on their smartphones and tablets," said Beth Stafford, publisher of KEY Milwaukee and president of Key Milwaukee Magazine, Inc. Visitors now may access the monthly issues directly through www.KeyMilwaukeeMobile.com. They also can receive the new edition automatically each month by subscribing to the increasingly popular Key-zine e-newsletter. The new mobile edition requires no special applica- tion. It was developed by Digital Magazine Technology, a leader in digital magazine production, in conjunction with J.B. Kenehan LLC, the Waukesha firm that prints KEY Milwaukee each month. "We began offering a digital product 18 months ago, but we now have a much-improved MILWAUKWAUKEE LWAU E WEEK EK Military Display Military Displa presents: Display of military equipme branches of the Armed Rain o Display of military equipment fr branches of the Armed Forces May 12-13, 2012, Rain or shine 8:30 a.m. to 4:00 p.m. At the 128th Air Refueling At the 128th Air Refueling W Located on the east side of the General Mitchell International A Free parking and shuttle fr g W ing e national Airport Airport ee parking and shuttle from the M.A.T.C. South Campus Forward with Gratitude For more information, visit armedforces.org , g 7 or shine ent from all For ay version," said Roger Stafford, managing editor of KEY Milwaukee. "Videos can be imbedded and Websites linked in both advertisements and editorial content." Through Digital Marketing Technology, KEY Milwaukee plans to develop tailored copies of monthly issues that can be used by Milwaukee- bound conventions and meetings to encourage attendance. "All of our platforms are designed to work together to greatly expand the visibility of Milwaukee's many attractions and to support the business com- munity in Metropolitan Milwaukee," added the publisher.

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