Issue link: http://read.dmtmag.com/i/178275
56 • OCTOBER 2013 • WORLD FENCE NEWS All the stuff you need! Enjoy the Adventure! Wholesale to the Gate & Access Control Industry Serving You Since 1991 www.gatesandcontr ols.com Seattle 800-548-2365 Anaheim 877-386-9797 Spokane 866-709-8869 Sacramento 800-926-5520 Portland 800-204-7344 Las Vegas 866-275-1651 THE FENCELINE IS HERE TO HELP Looking for something? Need to know in a hurry? Use the World Fence News FenceLine product locator service! Call 1-800-231-0275 from the U.S. & Canada. Sales Training School continued from page 16 practical tools they can put to use immediately. The course is designed for the fence, security, deck and railing sales force, managers, and owners. Attendees will participate in interactive seminars in the following areas: • The fundamentals of the buying and selling process • How to identify customers' real needs and how to differentiate from perceived needs • How to identify sales opportunities and how to capitalize on them • How to develop effective listening skills • How to maintain control of the sales process by asking the right kinds of questions • How to utilize products/features/benefits to close more sales • How to practice effective closing techniques Attendees will also participate in practical applications workshops and will take away: • Structured sessions on demonstrating newly learned skill sets • Interactive study guides to develop future reference tools • New methods of practicing skills to grow and develop key points of the session For more information, contact Mark Williamson at AFA at markw@cmservices.com or call 800822-4342. Also visit the web site www.americanfenceassociation.com. In addition to the Sales Training School, Fence Industry Week will include: • Operator Installer School (Oct. 27-Nov. 2) • Certified Automated Gate Operator Installer (CAGOI) exam (Nov. 1) • Certified Automated Gate Systems Designer (CAGSD) School (Nov. 2-3) • CAGSD exam (Nov. 3) • Fence Installation School (Nov. 3-8) • Certified Fence Professional (CFP) exam (Nov. 6) Mark your calendars for Fence Industry Week / FENCETECH The American Fence Association has issued an update on Fence Industry Week and 2014FENCETECH. Fence Industry Week is March 48, 2014, while the FENCETECH convention and trade exhibition is March 6-8, 2014. The location is the Mandalay Bay Center in Las Vegas. The convention center is inside the Mandalay Bay Resort. Next year will mark the 52nd year for the FENCETECH show, and the 2014 event will be packed with seminars, workshops and, of course, the trade show. It brings together the fence, deck, railing and security industry's leading manufacturers, distributors, contractors and specifiers under one roof, AFA noted. The 2014 Fence Industry Week is not to be confused with the Fence Industry Week scheduled for fall 2013 in Dallas. They are separate events. Information for FENCETECH 2014 may be found at the web site www.americanfenceassociation.com