Issue link: http://read.dmtmag.com/i/780450
10 • February 13, 2017 • Powersports Business FINANCIAL www.PowersportsBusiness.com poorly underserved. And it's because of this that dealers were losing out on a vast amount of sales," Davidson said. Among those leading the Roadrunner Financial team are former Capital One and GE Capital employees. "We have some of the big- gest brains in the room when it comes to under- standing credit, and they know exactly how to write powersports customers, which gives us a tremendous competitive advantage over any of the lenders in this space," Davidson said. Those in customer service are focused on taking care of both dealers and their customers. Roadrunner's team is on hand when dealers are working, meaning they're just a call away dur- ing the week and on Saturdays. "Our team goes above and beyond to be available to the dealer whenever they're trying to close a deal," Davidson said. Roadrunner's approach has been noticed by the industry. The company has signed on to be an official partner with Suzuki; Arctic Cat; CFMOTO; Piaggio's Aprilia, Moto Guzzi and Vespa; Textron's Bad Boy Off Road and E-Z-GO; Massimo; Bennche; ODES UTVs; and Hyosung. Most recently, BRP's Can-Am joined forces with Roadrunner to offer its services to Can-Am dealers. Roadrunner Financial only finances new or unused vehicles from its OEM partners. Dealers who carry those brands simply need to sign up with Roadrunner to be eligible to offer the financing. Then, when a credit application is denied by a prime financing company, deal- ers can submit it to Roadrunner via the online Octane Lending platform. With more than a dozen brands on board, over 600 dealers have signed up for Roadrun- ner's services. "The adoption has been tremendous, and we're proud to help dealers amplify what they do best: move metal," Davidson said. Roadrunner Financial is looking to add more OEMs to its roster and add staff in 2017. PSB ROADRUNNER CONTINUED FROM PAGE 8 Northpoint will provide Linhai dealers with introductory free floorplan financing to help bring more product to market. "We are a pioneering business model that enables customers to continually control their dealerships, changing the way the industry looks at business along the way," said Todd Pagel, president of Linhai Powersports USA. "Linhai offers the most competitive dealer mar- gins compared to other OEMs, exclusive ter- ritories, and now very advantageous floorplan programs through Northpoint." Linhai has eliminated a step in the distribu- tion chain and will be marketing its products under a new brand TITAL (Take It To Another Level). The move will enable the company to be more reactive to the needs of both dealer- ships and the end consumer, and more effec- tively control supply chain quality. "Having a single wholesale financing lender with a successful history in the powersports industry to assist our newly appointed deal- ers is crucial to our plans," said Jeff Brunson, Linhai's vice president of sales and marketing. "Their industry experience, product knowl- edge and dealer communications savvy were key factors in why we selected them." Pagel noted Northpoint's investment in field staff was another contributing factor in sealing the deal. Northpoint will help Linhai man- age the dealer base, attract new dealers, and assist them with financing products beyond the introductory program. PSB LINHAI CONTINUED FROM PAGE 9 EFG Companies announced the launch of a 1,000,000 Mile Limited Powertrain Protec- tion program for motorcycles. This program is designed to foster increased customer loy- alty, referrals, and unit s a l e s b y a d d r e s s i n g pressing motorcycle con- sumer needs. While the powers- ports industry is currently experiencing a period of year-over-year growth, everyone in the industry has an eye on the hori- zon for the next economic downturn. Dealers are looking to maximize sales while they last and fortify their operations for the future. "Today's customers are already in the mindset of being very careful with where they spend their money, and are looking for the best value for the dollar. This has resulted in an enhanced pre-owned bike market over the last few years," said Glenice Wilder, vice president of EFG Companies Powersports Division. "By offering 1,000,000 Mile Limited Powertrain Protection, motorcycle dealers have the ability to differentiate their operations, and increase customer loyalty and new customer sales, by providing customers complimentary protec- tion for their bikes." The 1,000,000 Mile Limited Powertrain Protection is designed to be offered compli- mentary on thoroughly inspected, eligible bikes up to 10 years in age with less than 60,000 miles. The product provides coverage for the engine and transmission up to 1,000,000 miles, with towing assistance. Customers then have the opportunity to enhance the coverage with an extended vehi- cle service contract, expanding the covered components and providing additional ben- efits including roadside assistance, rental reim- bursement and unlimited number of claims. By upselling customers to the extended coverage, powersports dealers have the ability to increase their profit per unit during a time when every sale counts. PSB EFG launches protection program GLENICE WILDER