Boating Industry
.com
ONLINE THIS MONTH
NEW WEBINAR SERIES
Learn from some of the best in the industry – the Boating Industry Top 100 – about what has made them successful in our
new Top 100 webinar series. The first two webinars, on marketing and on improving service department profitability, are
now archived at BoatingIndustry.com/webinars.
Last chance to
apply for Top 100
SOCIAL MEDIA
MONDAY
Be sure to visit BoatingIndustry.com
every Monday for the Social Media
Monday series. We answer your social
media questions, with advice from the
Boating Industry staff and leading experts in marketing, social media and more on
the best ways to leverage social media in your business.
BLOG: COMPLACENCY IS A SALES KILLER
The worst thing that can happen to a salesperson is becoming complacent, writes John Graham in a recent
BoatingIndustry.com blog.
There are three common complacency traps salespeople
fall into, Graham writes: "My customers love me," "It takes
persuasion to get people to buy," and "I'm not like other
salespeople."
Avoiding those by understanding your customers better
and serving their needs are the keys to success.
Read more from Graham at BoatingIndustry.com/blogs.
This year's Top 100 application is available at
BoatingIndustry.com/top-100/application.
We've made several
changes to this year's
application in response to
dealer feedback. The new
online system makes it
easy for you to save and
return as often as you'd
like. We've also streamlined the application, eliminating about 20 percent
of the questions to focus
on the information that is
crucial to evaluation.
Don't miss your chance
to be recognized as one
of the top dealers in North America.
APPLICATIONS FOR THE 2013 TOP 100
ARE DUE JUNE 17, 2013
BoatingIndustry.com/blogs
FOLLOW US ON:
EXPERTS IN THIS ISSUE
Jim Lane
President
Chaparral
p. 8
This month is your last chance to apply for the
2013 Boating Industry Top 100.
Roch Lambert
President
Rec Boat
Holdings
p. 8
Jon Lintvet
Chief Marketing
Officer
ARI
p. 26
twitter.com/boatingindustry
facebook.com/BImag
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