Issue link: https://read.dmtmag.com/i/288177
April 2014 | Boating Industry | 37 www.BoatingIndustry.com /// Market Trends /// COMING TO A LOCATION NEAR YOU! Call (315-692-4533) or email (liz@mraa.com) Liz Walz for more information. With an educational line-up designed to make an even bigger impact on your business, Marine Retail University is back for another round of one-day events. Find an MRU near you and save the date! More events to be added soon. MARINE RETAIL UNIVERSITY Learn more about Marine Retail University at mraa.com/MRU sifi es its sport boat runabouts as up to 28 feet, and its product range is almost entirely powered by sterndrive engines. As the sterndrive market has shifted, Mon- terey has fared better than some of its com- petitors and has recently seen a slight increase in sales, which is welcome news after years of decreased volumes. Like many in the marine industry and be- yond, marketing manager Martin Rusin said the company has been impacted by the diffi cult winter weather, and speculated that foot traffi c at the recent Miami International Boat Show was down as a winter storm cancelled fl ights across the East and Southeast. As sterndrive boats have increased in cost, Monterey responded by wading into the out- board market for the fi rst time in 2013. While diversifying the company's portfolio, Rusin also feels that outboards will help the company reach new markets where runabout-style boats might Monterey has focused on adding versatility to its boats with convertible seating options for additional passenger space or an optional wet bar, as shown on its 288SS. P34x40-BI14APR-MarketTrends.indd 37 3/13/14 4:44 PM