Issue link: https://read.dmtmag.com/i/288177
LAUNCH 10 | Boating Industry | April 2014 www.BoatingIndustry.com www.BoatingIndustry.com Benchmark your performance against these five marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. Sales Volume New Boat Inventory KPIs Used Boat Inventory % of Gross Margin Net Profit 73.7% 17.6% 5.5% 22.5% 41.7% -60.7% -80% -60% -40% -20% 0% 20% 40% 60% 80% Total personnel Total advertising Total floorplan interest Total semi- fixed Total fixed Total net operating profit 3.7% $376,292 through January 2013 $390,310 through January 2014 13.3% $2,785,989 through January 2013 $3,157,878 through January 2014 19.2% $360,456 through January 2013 $429,833 through January 2014 Total personnel Total advertising Total floorplan interest Total semi-fixed Total fixed Total net operating profit 5.2% -$75,266 through January 2013 -$79,184 through January 2014 SEARCH SCORECARD Dominion Marine Media collects data via its Boat Trader, boats.com, and YachtWorld websites. Here is a breakdown of the percentage of visitors accessing boattrader.com in 2013 via smartphones and tablets. For more information on what Dominion offers, go to www.dominionmarinemedia.com. TOP STATES BY BOAT SALES % VISITORS MOBILE 1 Florida 34% 2 Texas 44% 3 California 39% 4 Georgia 51% 5 New York 38% TOP STATES BY % USAGE % VISITORS MOBILE 4 Georgia 51% 17 Colorado 49% 42 New Mexico 45% 34 Kansas 45% 35 Nebraska 44% 2013 MOBILE USAGE OF BOAT TRADER * Median percentage: 37% SAME-STORE SALES REPORT January same-store sales were down slightly for a number of dealers. Overall, dealers using ADP Lightspeed saw sales drop 3.6 percent, compared to December 2012. Major unit sales dropped the most, down 5.5 percent year-over-year. Parts followed, down 3.9 percent, and service decreased 0.9 percent. Parts Service Department Department Major Units Overall 3.9% 0.9% 5.5% For more information on this report and other industry data, go to adplightspeed.com/dataservices 3.6% Continued from page 9 team and Nautic Global Group's 900-plus employees to further our objectives of manufacturing great boats and selling them through a great dealer network." MERCURY MARINE NAMED 2013 WISCONSIN MANUFACTURER OF THE YEAR Mercury Marine was named 2013 Wisconsin Manufacturer of the Year by Wis- consin Manufacturers and Commerce at a banquet held in Milwaukee. The award is presented to leading Wisconsin-based manufacturers that produce world-class products and create employment opportunities in their communities. Mercury Marine took top honors in the Mega category, which recognizes com- panies with more than 750 employees. Mercury employs 5,400 people worldwide, with 3,100 employees in Wisconsin. "We're extremely honored to be named Manufacturer of the Year," said Mark Schwabero, president of Mercury Marine. "The award is a testament to the efforts and commitment of Mercury employees over the past 75 years, and our relentless determi- nation to position Mercury as the world's leading manufacturer of marine propulsion systems. Our values-based culture makes Mercury an integral part of the fabric of many Wisconsin families and communities." Mercury Marine is the largest division of Brunswick Corporation and is a lead- ing developer and manufacturer of commercial and recreational marine propulsion HEADLINE Body copy bold body copy body copy body copy body copy body copy body copy body copy body copy. Body copy bold body copy body copy body copy body copy body copy body copy body copy body copy. SUBHEAD Body copy bold body copy body copy body copy body copy body copy body copy body copy body copy. Body copy bold body copy body copy body copy body copy body copy body copy body copy body copy. TWO LINE HEADLINE Body copy bold body copy body copy body copy body copy body copy body copy body copy body copy. Body copy bold body copy body copy body copy body copy body copy body copy body copy body copy. P08x11-BI14APR-Launch.indd 10 3/13/14 4:07 PM