Issue link: https://read.dmtmag.com/i/288267
22 • April 8, 2014 • Powersports Business ATV www.PowersportsBusiness.com www.PowersportsBusiness.com ATV Powersports Business • April 8, 2014 • 23 been a huge hit among NHF Day event-goers, and we look forward to another great turnout at all of our festivities nationwide." One lucky entrant, 18 years-of-age or older, will win a 2014 Yamaha Viking FI 4x4 Hunter Green with suntop that is assembled in the U.S.A. and comes with a number of hunting accessories. Total approximate retail value is $11,799. No purchase necessary. The sweep- stakes ends at 11:59 p.m. Pacific Standard Time on October 31, 2014. The winner will be determined by random drawing. POWERSPORTS PLACE ADDS DRAGONFIRE RACING BUMPERS DragonFire Racing's Rock Solid front and rear bumpers are now available through PowerS- ports Place. Hand-fabricated in the U.S. and bolted together with grade-8 hardware, these bumpers will take any abuse the track or trail can dish out. Laser-cut steel plates ensure a per- fect fit that won't restrict movement or hamper performance. Installing one is easy too, with no drilling, welding, or cutting required. The front bumpers also feature a built-in winch mount that makes upgrading to a winch easy. Winch and mounting accessories are sold separately. Rock Solid Front and Rear Bumpers are designed for 2011-13 Polaris Ranger UTVs. Race Pace Rear Smash Bumpers are designed to guard against serious abuse. Each bumper is welded by hand. The lightweight steel construc- tion is durable enough to withstand aggressive riding without compromising agility. The bum- pers are also modular, which means you can add more components. Race Pace Rear Smash Bumpers are available for 2008-14 Polaris Ranger and Arctic Cat Wildcat UTVs. To complement the Rear Smash Bumpers, PowerSports Place has DragonFire Racing Race Pace Front Bash Bumpers. They bolt up to OEM mounting points, with no cutting, welding, or drilling necessary. They're made for 2008-14 Polaris Ranger UTVs. For an added touch of safety, DragonFire Racing makes a Quick-Release Fire Extin- guisher Mount. It lets riders add a 3-inch diameter fire extinguisher to nearly any size roll cage. PSB Cat drives 10 percent of U.S. sales with eBay store powered by Shopatron Just months after the launch of Arctic Cat's offi- cial eBay store, the renowned powersports brand is already seeing approximately 10 percent of its Shopatron-powered U.S. sales coming from the new online sales channel. By tapping into 128 million active users worldwide on eBay Marketplaces and the millions of unique visitors to eBay Motors who are already searching the marketplace, Arctic Cat has supercharged its online sales this season by opening its eBay marketplace channel to U.S. customers. Launched in September 2013, the offi- cial Arctic Cat eBay store allows its brand savvy consumers to shop on eBay, where they receive direct access to a range of official Arctic Cat gear and merchandise; the conve- nience, safety and security of eBay; and the comfort of having local support from Arctic Cat's trusted fulfillment partners. Utilizing in-store inventory to amplify online sales is nothing new to Arctic Cat, which first launched its parts, garments and accesso- ries online store with Shopatron in June 2011, an initiative that transformed the Arctic Cat marketing site into a full-fledged e-commerce site and added fulfillment capabilities like in- store pickup and ship-from-store. By effectively leveraging the physical store inventories of its retail partners, the brand has not only expedited shipping, broadened deliv- ery options and made purchasing authentic Arctic Cat products easy for consumers, but has rewarded its official dealers who profit from fulfilling online orders without making an investment in their own Internet store. "For several years, our partnership with Shopatron has enabled us to connect loyal Arc- tic Cat enthusiasts with our dealers," said Rod- ney Larson, senior pricing analyst at Arctic Cat. "The new eBay store takes that functionality to a whole new level, bridging the gap between our dealers and a marketplace that is seeing growth ahead of e-commerce growth." In addition to governing pricing and product information and fighting the sale of gray-market goods, brands that launch an eBay store with Shopatron can expect to capture new audiences. Shopatron recently studied its eBay sellers and found that more than 90 percent of customers buying from brands on eBay.com had not pur- chased on the brand's site in the past two years. "eBay shoppers are a unique group of buyers, loyal to eBay, who are responding to our brands' shopping experiences on eBay.com," said Greg Squires, Shopatron's vice president of client suc- cess. "Brands are looking for ways to capture new markets and gain new customers; our clients have been pleased with the outcome thus far." The dealer-integrated sales channel also increases wholesale sales, as 67 percent of retailers increase spend with brands that send them sales through the patented Shopatron Order Exchange. Shopatron Marketplace opens the door for brands to take control of the customer experience on eBay. Through the Shopatron Order Exchange, brands can leverage retail- ers to fulfill orders from official branded eBay stores. PSB Arctic Cat sales growing thanks to eBay DIGEST CONTINUED FROM PAGE 21 DragonFire Racing has released Rock Solid front and rear bumpers for Rangers and Wildcats. for 10 years prior to buying Big John's, he's confident in what his dealership is providing to its customers. He also grew up in a farming family, and is familiar with what folks in rural communities prefer to drive. What better idea than to give them a chance to shop for both at one dealer- ship, especially his own? PSB Big John's Ford took on the Arctic Cat lineup of ATVs and UTVs to cater to the agricultural buyer in the Kearney-Grand Island-Hastings, Neb., marketplace. A successful F&I department on the auto side made for an easy transition to selling the powersports brand. Auto dealership brings Arctic Cat into the mix P20x23-PSB5-ATV.indd 23 3/27/14 11:19 AM