Issue link: https://read.dmtmag.com/i/288267
www.PowersportsBusiness.com MOTORCYCLE Powersports Business • April 8, 2014 • 25 MOTORCYCLE I have a well-rounded skillset off the bike, as well, with a diverse background in market- ing and sales, and I'm looking forward bring- ing it all together as brand manager for the new Husqvarna." ADP LIGHTSPEED TO OFFER DEALERSHIP WEBSITES ADP Lightspeed will be offering websites to powersports dealers, adding to a marketplace that includes PowerSports Network, ARI/50 Below and Dealer Spike, among others. "This has been the most requested prod- uct that dealers have been asking for from us," ADP Lightspeed general manager Greg Smith told Powersports Business. "The initial reaction has been huge, very favorable, and the dealers are happy we're doing it." Testing of the product, called Lightspeed Websites, is ongoing, with a launch date of May 1. The website will also come with an iOS and Android mobile app for dealers to instantly post units on the site. "Our research in working with dealers showed that the number one piece of func- tionality that dealers requested was integra- tion, ease of use," Smith said. "So it will be fully integrated with our DMS platform, Cus- tomer Experience Management CRM, Loyalty Rewards Program and our other products. We focused on coming up with a very clean, attractive website product that will meet the needs of our dealers and have it fully inte- grated with the rest of our products." Pricing has not been announced, but "it will be a very disruptive price point," Smith said. EBR PUTS WISCONSIN GRANT TO USE EBR was awarded a Global Business Devel- opment Program grant from the Wisconsin Economic Development Corporation. EBR used the grant to attend Motodays Fiera DIGEST vice president, BMW Motorrad USA; Steve Bortolamedi, senior communications man- ager, Suzuki Motor of America, Inc.; Russ Brenan, senior advisor, government relations and public affairs at Kawasaki Motors Corp., U.S.A.; Don Emde, owner/president of Don Emde, Inc.; Frank Esposito, president at Ken- don Industries, Inc.; Robert Gurga, vice presi- dent, motorcycle division, American Honda Motor Co., Inc.; Steve Johnson, of Tucker Rocky Distributing. PSB 2012 H-D FLHX Street Glide sees 103 percent increase in hits BY DAVE McMAHON EDITOR IN CHIEF Kelley Blue Book's website saw a dramatic rise in hits on its powersports vehicles during the spring and summer months of 2013, followed by a wane in the winter months. But when comparing Q4 2012 to Q4 2013, it's easy to see the market's booming interest despite an unap- pealing winter throughout much of the country. Only three of the KBB.com top 10 most researched powersports vehicles showed fewer web hits in Q4 2013 than in Q4 2012. "For the other 77 models on the list, interest was up, and in some cases significantly," said Lisa Pelissier, senior powersports analyst at Kelley Blue Book. The 2012 Harley-Davidson FLHX Street Glide saw a 103 percent increase in hits from KBB.com shows steady bike interest during Q4 24 • April 8, 2014 • Powersports Business www.PowersportsBusiness.com The 2014 Motorcycle Industry Council board of directors celebrate the trade association's 100th anniversary near the headquarters in Irvine, Calif. Seated are vice chair Jon-Erik Burleson and Sarah Schilke. Standing are Russ Brenan, Frank Esposito, chair Dennis McNeal, Steve Menneto, Don Emde and secretary/treasurer Larry Little. Not pictured are board members Hans Blesse, Steve Bortolamedi, Robert Gurga and Steve Johnson. Change from Q4 2012 KBB Suggested Retail Value KBB Trade-In Value 1 2012 Harley-Davidson FLHX Street Glide up 103% $15,200 $18,780 2 2007 Harley-Davidson FLHTCU Electra Glide Ultra Classic up 66% $10,425 $14,085 3 2013 Harley-Davidson FLHX Street Glide N/A $15,450 $19,125 4 2008 Harley-Davidson FLHTCU Electra Glide Ultra Classic up 79% $11,275 $15,150 5 2009 Harley-Davidson FLHTCU Electra Glide Ultra Classic up 90% $12,125 $16,190 6 2009 Harley-Davidson FLHX Street Glide up 56% $12,125 $16,190 7 2007 Harley-Davidson FLHX Street Glide up 38% $10,600 $14,325 8 2011 Harley-Davidson FLHX Street Glide up 68% $14,025 $18,445 9 2005 Harley-Davidson XLC Sportster 1200 Custom up 76% $2,785 $3,845 10 2008 Harley-Davidson FLHX Street Glide up 45% $11,375 $15,265 Year Make Model MOST RESEARCHED CRUISER & TOURING BIKES Change from Q4 2012 KBB Suggested Retail Value KBB Trade-In Value 1 2007 Suzuki GSX-R600 up 44% $3,540 $5,150 2 2006 Suzuki GSX-R600 up 35% $3,200 $4,655 3 2007 Yamaha YZF-R6 up 28% $3,495 $5,080 4 2009 Kawasaki EX250J Ninja 250R up 41% $1,710 $2,540 5 2008 Honda CBR600RR up 53% $4,160 $6,040 6 2007 Honda CBR600RR up 33% $3,745 $5,445 7 2006 Honda CBR600RR up 26% $3,405 $4,950 8 2006 Yamaha YZF-R6 up 35% $3,150 $4,585 9 2008 Suzuki GSX-R600 up 42% $3,930 $5,710 10 2005 Suzuki GSX-R600 up 41% $2,900 $4,225 Year Make Model MOST RESEARCHED SPORT BIKES Change from Q4 2012 KBB Suggested Retail Value KBB Trade-In Value 1 2009 Kawasaki KLR650 up 26% $2,565 $3,750 2 2008 Kawasaki KLR650 up 27% $2,420 $3,545 3 2006 Honda CRF450R up 30% $1,690 $2,510 4 2005 Honda CRF450R up 32% $1,510 $2,255 5 2004 Honda CRF450R up 73% $1,345 $2,030 6 2007 Kawasaki KLR650 up 49% $2,180 $3,210 7 2007 Honda CRF450R up 40% $1,900 $2,810 8 2008 Yamaha YZ450F up 31% $2,070 $3,055 9 2006 Kawasaki KLR650 up 40% $2,000 $2,950 10 2011 Kawasaki KLR650 up 55% $2,785 $4,065 Year Make Model MOST RESEARCHED DIRT BIKES OVER 400CC TOP 10 MOST RESEARCHED MOTORCYCLE/POWERSPORTS VEHICLES ON KBB.COM: Q4 2013 Source: Kelley Blue Book An unsteady top 10 in the scooter segment showed the 2013 Honda PCX150 gaining the most views on KBB.com in Q4 2013. See KBB, Page 26 See Digest, Page 28 P24x28-PSB5-Cycle.indd 25 3/27/14 11:25 AM