Issue link: https://read.dmtmag.com/i/303681
FOCUS PSB ATV www.PowersportsBusiness.com Powersports Business • May 5, 2014 • 27 26 • May 5, 2014 • Powersports Business www.PowersportsBusiness.com Top 3 OEMs secure 72 percent of web hits on KBB.com BY DAVE McMAHON EDITOR IN CHIEF Data provided to Powersports Business from Kelley Blue Book shows that interest remains high among con- sumers seeking pre-owned ATVs. "Overall, interest in ATVs is strong. The top seven most researched ATV manufacturers on KBB.com have shown remarkable DIGEST ATV views down in Q1 on KBB.com Data provided to Powersports Business exclu- sively from Kelley Blue Book shows that ATVs received 3 percent fewer web hits on KBB.com in the first quarter of 2014 compared to the first quarter of 2013. ATVs larger than 400cc displacement dem- onstrate this pattern, with the exception of the 2012 Polaris Sportsman 500 HO, which gained 44 percent more web hits during that time. "This is the first time a model newer than 2008 has landed in the Top 10 Most Researched list for ATVs," said Kelley Blue Book senior analyst Lisa Pellisier. "ATVs under 400cc displacement are showing a more significant decline in interest, with the Top 10 receiving from 7 percent to 20 percent fewer KBB.com web hits than one year ago." Interest in UTVs continues to expand. Despite the modest gains and losses experi- enced by the other segments, UTVs acquired 18 percent more KBB.com web hits in Q1 2014 than in Q1 2013. As usual, the 2008 Polaris Ranger RZR topped the list. Although it received 6 percent fewer web hits than one year ago, the vehicle still received 29 percent more than the No. 2 model on the list. ITP INTRODUCES BLACK OPS ITP Tire & Wheel Company in April announced that three of its most popular wheels will be available in a new matte black finish. The wheels include: the SD Dual Bead- lock, the SS216 and the SS316 wheels. Offering both a stylish and dependable design, the new SS216 Black Ops wheel from ITP Tire and Wheel has a 1,000-pound load rating and proprietary "Rock Armor" construction. Marketed under the name Black Ops, the new black wheels feature a 1,000-pound load rating. "We decided to market the wheels under the Black Ops namesake because they fit the styling profile of today's UTV owners," said Rhett Turpin, ITP Powersports director of sales & marketing. "The new black finish is 'stealth mode' — it's a great look and our customers are always looking for a new way to dress up — or down — their machines." The black SS216 and SS316 wheels feature ITP's proprietary "Rock Armor" construction, which consists of an inner reinforced lip that adds a second, inside structural component. ITP warrants the SS216 and SS316 wheels against bending or breaking and offers a life- time replacement warranty. Introduced in 2013, ITP boasts the SD Dual Beadlock is the first beadlock wheel made from a single piece of aluminum. It's backed by what the company calls "Total Tire Security." No matter what happens to the tire, accord- ing to ITP, the company guarantees it will stay attached at both the inner and outer beads. The wheel itself features a two-year limited warranty against bending or breaking. All three black wheels are available in 12-by-7-inch and 14-by-7-inch sizing and are topped with a tough protective clear coat finish. Matching wheel caps are included with each wheel. The wheels are expected to arrive in dealerships in May. PSB Offering both a stylish and dependable design, the new SS216 Black Ops wheel from ITP Tire and Wheel has a 1,000-pound load rating and proprietary "Rock Armor" construction. Honda ATVs top most viewed list Source: Kelley Blue Book Change from Q1 2013 KBB Suggested Retail Value KBB Trade-In Value 1 2005 Honda TRX450R down 12% $1,665 $2,475 2 2005 Polaris Sportsman 500 4x4 up 1% $2,255 $3,310 3 2004 Polaris Sportsman 500 4x4 down 13% $2,055 $3,030 4 2006 Yamaha YFZ450 down 6% $1,770 $2,630 5 2005 Yamaha Raptor 660R down 5% $1,535 $2,295 6 2005 Yamaha YFZ450 down 2% $1,635 $2,435 7 2006 Yamaha Raptor 700R down 15% $2,080 $3,065 8 2001 Yamaha Raptor 660R down 5% $1,140 $1,740 9 2008 Kawasaki KFX450R up 2% $2,390 $3,505 10 2012 Polaris Sportsman 500 HO up 44% $3,040 $4,425 Year Make Model MOST RESEARCHED ATVS OVER 400CC Change from Q1 2013 KBB Suggested Retail Value KBB Trade-In Value 1 2007 Honda TRX400EX down 18% $1,565 $2,330 2 2005 Honda TRX400EX down 15% $1,330 $2,005 3 2002 Honda TRX400EX down 11% $1,075 $1,650 4 2004 Honda TRX400EX down 15% $1,235 $1,880 5 2003 Suzuki QuadSport Z400 down 17% $1,230 $1,865 6 2003 Honda TRX400EX down 9% $1,155 $1,765 7 2004 Suzuki QuadSport 400 down 7% $1,330 $2,005 8 2001 Honda TRX400EX down 15% $1,000 $1,550 9 2004 Polaris Sportsman 400 4x4 down 9% $1,910 $2,820 10 2007 Honda TRX250EX Sportrax down 20% $1,145 $1,755 Year Make Model MOST RESEARCHED ATVS 400CC AND UNDER Change from Q1 2013 KBB Suggested Retail Value KBB Trade-In Value 1 2008 Polaris Ranger RZR down 6% $4,920 $7,130 2 2006 Yamaha Rhino 660 4x4 up 5% $4,000 $5,810 3 2008 Yamaha Rhino 700 4x4 up 18% $4,525 $6,565 4 2010 Polaris Ranger RZR 800 down 2% $5,380 $7,790 5 2010 Polaris Ranger RZR 800 S down 1% $6,170 $8,825 6 2007 Polaris Ranger XP down 17% $4,300 $6,235 7 2011 Polaris Ranger RZR 800 S up 45% $6,400 $9,145 8 2009 Polaris Ranger RZR 760 down 13% $5,100 $7,390 9 2008 Polaris Ranger XP down 17% $4,690 $6,800 10 2007 Yamaha Rhino 660 4x4 down 15% $4,300 $6,235 Year Make Model MOST RESEARCHED UTILITY VEHICLES (SIDE X SIDES) 1 2006 Polaris Predator 90 $805 $1,280 2 2005 Polaris Predator 90 $750 $1,205 3 2005 Honda TRX90 $760 $1,220 4 2007 Polaris Outlaw 90 $795 $1,265 5 2004 Polaris Predator 90 $690 $1,125 6 2006 Suzuki LT-Z50 QuadSport Z50 $660 $1,080 7 2006 Polaris Sportsman 90 $720 $1,165 8 2006 Honda TRX90 $805 $1,275 9 2011 Yamaha Raptor 125 $1,435 $2,150 10 2003 Yamaha Raptor 80 $685 $1,115 Rank Year Make Model TOP 10 MOST RESEARCHED YOUTH ATVS A Can-Am Maverick 1000R X rs outfitted with ITP Black Water Evolution tires on the new ITP SS316 Black Ops wheels (matte black finish). 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