Issue link: https://read.dmtmag.com/i/303681
www.PowersportsBusiness.com MOTORCYCLE Powersports Business • May 5, 2014 • 31 MOTORCYCLE across the price-point spectrum, which is also a very important health indicator, and yes, it feels pretty good. We've seen some nice introductions at the higher end of pric- ing and at the lower end. The snowmobile product turns helped the overall powers- ports turns get to flattish for the quarter, but as the spring season kicks off, those turns will likely improve. PSB: In what ways are you seeing floorplan financing help dealers improve their inven- tory mix, and thus their potential to grow their bottom line? SG: We consistently support the industry by onboarding more manufacturers. We added 10 in 2012 and another 10 in 2013, and we've added four so far this year in terms of new OEMs. It's bringing more mix to the table. We do work with many manufacturers, so it makes it that much simpler for a dealer to source product from multiple customers that work with one provider and one system. Views on KBB.com decline by 1 percent in Q1 Overall web hits for powersports vehicles on KBB.com were down an average of 1 percent compared to the first quarter of 2013, accord- ing to data provided to Powersports Business from Kelley Blue Book senior powersports analyst Lisa Pelissier. "This seems insignificant, except that the first quarter of 2013 saw an astronomical rise in powersports vehicles web hits on KBB.com, with many vehicles gaining more than 100 percent in quarterly page views," Pelissier said. "Seeing a single point percentage drop is there- fore telling — the market is strong. Interest in all segments of the powersports industry remains healthy." Cruiser and touring motorcycles mimicked the general trend of a 1 percent drop. The Top 10 most researched powersports vehicles on KBB.com were all Harley-Davidsons, as was the case in fourth quarter of 2013. Usual mod- els such as the FLHTCU Electra Glide Ultra Classic, the FLHX Street Glide and the Sport- ster 1200 Custom, again were represented. However, there is a definite trend toward newer vehicles. The 2013 FLHX Street Glide Investor group banking on Indian, Victory success Floorplan financing continues steady progression in Q1 Pre-owned views show strong, healthy market 30 • May 5, 2014 • Powersports Business www.PowersportsBusiness.com Change from Q1 2013 KBB Suggested Retail Value KBB Trade-In Value 1 2007 Harley-Davidson FLHTCU Electra Glide Ultra Classic up 4% $10,425 $14,085 2 2012 Harley-Davidson FLHX Street Glide up 13% $15,200 $18,780 3 2013 Harley-Davidson FLHX Street Glide N/A (1) $15,450 $19,125 4 2009 Harley-Davidson FLHTCU Electra Glide Ultra Classic up 13% $12,125 $16,190 5 2008 Harley-Davidson FLHTCU Electra Glide Ultra Classic up 3% $11,275 $15,150 6 2009 Harley-Davidson FLHX Street Glide up 6% $12,125 $16,190 7 2006 Harley-Davidson Sportster 1200 Custom down 4% $3,840 $5,280 8 2005 Harley-Davidson Sportster 1200 Custom down 8% $3,655 $5,030 9 2007 Harley-Davidson FLHX Street Glide down 4% $10,600 $14,325 10 2006 Harley-Davidson FLHX Street Glide down 1% $9,380 $12,750 Year Make Model MOST RESEARCHED CRUISER & TOURING BIKES Change from Q1 2013 KBB Suggested Retail Value KBB Trade-In Value 1 2007 Suzuki GSX-R600 up 11% $3,540 $5,150 2 2006 Suzuki GSX-R600 down 1% $3,200 $4,655 3 2007 Honda CBR600RR down 2% $3,745 $5,445 4 2007 Yamaha YZF-R6 down 11% $3,495 $5,080 5 2009 Kawasaki Ninja 250R down 13% $1,710 $2,540 6 2006 Honda CBR600RR down 11% $3,405 $4,950 7 2006 Yamaha YZF-R6 down 6% $3,150 $4,585 8 2008 Honda CBR600RR down 6% $4,160 $6,040 9 2013 Kawasaki Ninja 300 N/A (1) $2,690 $3,930 10 2005 Suzuki GSX-R600 down 9% $2,900 $4,225 Year Make Model MOST RESEARCHED SPORT BIKES Change from Q1 2013 KBB Suggested Retail Value KBB Trade-In Value 1 2009 Kawasaki KLR650 down 7% $2,565 $3,750 2 2008 Kawasaki KLR650 down 4% $2,420 $3,545 3 2006 Honda CRF450R down 8% $1,690 $2,510 4 2005 Honda CRF450R down 5% $1,510 $2,255 5 2004 Honda CRF450R up 3% $1,345 $2,030 6 2007 Kawasaki KLR650 down 9% $2,180 $3,210 7 2007 Honda CRF450R down 2% $1,900 $2,810 8 2009 Yamaha YZ450F up 9% $2,345 $3,440 9 2008 Yamaha YZ450F down 4% $2,070 $3,055 10 2005 Honda CRF450X up 2% $1,990 $2,940 Year Make Model MOST RESEARCHED DIRT BIKES OVER 400CC TOP 10 MOST RESEARCHED MOTORCYCLE/POWERSPORT VEHICLES ON KBB.COM: Q1 2014 See GE, Page 36 See KBB, Page 33 The 2009 Harley-Davidson Street Glide saw a 6 percent increase in views on KBB.com in Q1 compared to Q1 2013. American Heritage Motorcycles, LLC owners (from left) Celia and Jeff Sinclair, Dan Finkelman and Rob McNish are joined in their latest venture by Terry Sullivan (not pictured). AHM has been approved by Polaris to open 15 Indian/Victory dealerships. Industry types were well represented at the American Heritage Motorcycles Chicago West store's VIP grand opening. (From left) Jason Mroz, sales, American Heritage; Rob Shipinski, sales rep, Tucker Rocky Distributing; Dave Yeargin, Dominion Powersports; Amanda Blackstone and Duncan Butler, principals, The Butler Group Atlanta LLC; Mike Farrell, sales, American Heritage; and Matt Strader, Com- mercial Technology Leader at GE Capital, Commercial Distribution Finance. (1) 2013 Model-year vehicles did not appear on the KBB.com website until Q2 2013 Source: Kelley Blue Book P30x36-PSB6-Cycle.indd 31 4/23/14 10:58 AM