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FOCUS PSB FOCUS PSB ATV www.PowersportsBusiness.com Powersports Business • May 5, 2014 • 27 26 • May 5, 2014 • Powersports Business www.PowersportsBusiness.com Top 3 OEMs secure 72 percent of web hits on KBB.com BY DAVE McMAHON EDITOR IN CHIEF Data provided to Powersports Business from Kelley Blue Book shows that interest remains high among con- sumers seeking pre-owned ATVs. "Overall, interest in ATVs is strong. The top seven most researched ATV manufacturers on KBB.com have shown remarkable consistency during the past four years," said Lisa Pelissier, senior powersports analyst at Kelley Blue Book. "Honda has received 26 percent of all web hits in 2013 and 2014. Yamaha and Polaris follow closely, with 24 percent and 22 percent, respectively. Those three manufacturers represent 72 percent of all ATV web hits on KBB.com, which is remarkable as there are so many makes of ATV available." Further, Pelissier added that the top seven most-viewed ATV manu- facturers represent 98 percent of ATV web hits on KBB.com, leaving 2 percent for the dozens of other makes of ATV. Chart B shows the top DIGEST adds a second, inside structural component. ITP warrants the SS216 and SS316 wheels against bending or breaking and offers a life- time replacement warranty. Introduced in 2013, ITP boasts the SD Dual Beadlock is the first beadlock wheel made from a single piece of aluminum. It's backed by what the company calls "Total Tire Security." No matter what happens to the tire, accord- ing to ITP, the company guarantees it will stay attached at both the inner and outer beads. The wheel itself features a two-year limited warranty against bending or breaking. All three black wheels are available in 12-by-7-inch and 14-by-7-inch sizing and are topped with a tough protective clear coat finish. Matching wheel caps are included with each wheel. The wheels are expected to arrive in dealerships in May. PSB Offering both a stylish and dependable design, the new SS216 Black Ops wheel from ITP Tire and Wheel has a 1,000-pound load rating and proprietary "Rock Armor" construction. Honda ATVs top most viewed list See KBB, Page 29 KBB Suggested Retail Value KBB Trade-In Value 1 2006 Polaris Predator 90 $805 $1,280 2 2005 Polaris Predator 90 $750 $1,205 3 2005 Honda TRX90 $760 $1,220 4 2007 Polaris Outlaw 90 $795 $1,265 5 2004 Polaris Predator 90 $690 $1,125 6 2006 Suzuki LT-Z50 QuadSport Z50 $660 $1,080 7 2006 Polaris Sportsman 90 $720 $1,165 8 2006 Honda TRX90 $805 $1,275 9 2011 Yamaha Raptor 125 $1,435 $2,150 10 2003 Yamaha Raptor 80 $685 $1,115 Rank Year Make Model TOP 10 MOST RESEARCHED YOUTH ATVS featuring values from the January through April 2014 edition of the Kelley Blue Book ® Official Motorcycle Guide Source: Kelley Blue Book 8 E-Ton 17% 19% 19% 19% 9 Kymco 17% 13% 12% 8% 10 KTM 13% 9% 7% 5% 11 John Deere 11% 11% 9% 8% 12 Redcat 3% 3% 3% 3% 13 Dinli 2% 3% 4% 4% 14 Alphasports 2% 3% 3% 3% 15 BMS 2% 2% 2% 2% 16 Kasea 2% 3% 3% 7% 17 Hensim 2% 2% 1% 1% Rank Manufacturer 2014 (1) 2013 2012 2011 TOP 10 MOST RESEARCHED "OTHER" ATV MANUFACTURERS by percentage of KBB.com Web hits for ATV Manufacturers Not in the Top 7 (1) 2014 numbers through March 19, 2014 1 Honda 26% 26% 25% 25% 2 Yamaha 24% 24% 24% 23% 3 Polaris 22% 22% 23% 23% 4 Kawasaki 8% 8% 8% 9% 5 Suzuki 7% 8% 8% 8% 6 Can-Am/Bombardier 5% 5% 5% 4% 7 Arctic Cat 5% 6% 6% 6% Other Manufacturers (2) 2% 1% 2% 2% Rank Manufacturer 2014 (1) 2013 2012 2011 TOP 7 MOST RESEARCHED ATV MANUFACTURERS by percentage of KBB.com Web hits for ATVs (1) 2014 numbers through March 19, 2014 (2) for breakdown of top Other Manufacturers see separate chart P16x29-PSB6-Focus.indd 27 4/23/14 10:17 AM