Issue link: https://read.dmtmag.com/i/343790
FOCUS PSB UTV-Sport www.PowersportsBusiness.com Powersports Business • July 13, 2014 • 31 Wonders of Wildlife, National Hunting and Fishing Day With the close of the first quarter 2014 funding cycle, two new states — Alaska and Kansas — were added to the geographic foot- print of the Yamaha Outdoor Access Initia- tive bringing the total number of states with GRANT-funded projects to 40. ANALYST: SIDE-BY-SIDE GROWS AT A 6 PERCENT CAGR SINCE 2006 Side-by-side has outpaced ATV, growing at about a 6 percent compound annual growth rate (CAGR) since 2006, during which time ATVs declined at about a 14 percent CAGR, RBC Capital Markets ana- lyst Joseph Spak reported. In "Full Throttle — A Powersports Primer," a research note provided to Power- sports Business, Spak reported that overall, "off-road vehicles (U.S. and Canada) remain approximately 40 percent below peak levels reached in 2006. However, the story within the story is that the mix shift that has occurred from ATV (all-terrain vehicles) to SxS (side- by-sides). ATVs have declined at a ~14 per- cent CAGR (compound annual growth rate) since 2006 while SxS have grown at a ~6 per- cent CAGR over the same time frame. While there may be some fundamental reasons that the SxS shift has occurred (safety and comfort come to mind), it is hard to ignore the fact that Polaris aided this trend by coming up with a variety of new, differentiated prod- ucts. We believe there is some concern about heightened competition in SxS with the intro- duction of new product. The risk of a price war is always real, but in our view, current actions in the marketplace appear targeted. In general, we believe industry pricing is cur- rently fairly rational." STI TIRE & WHEEL LAUNCHES NEW WEBSITE STI Tire & Wheel has launched its rede- signed website. Led by bolder STI product photos and easy-to-navigate categories, the new site also gives visitors more detailed pre- sentation of features-and-benefits information. The site is built on a responsive design that works as well on mobile devices and tablets as on desktop computers and laptops. "Our original website helped us deliver a wide range of news and information cover- ing a smaller product mix," said STI's Jamie Chisholm. "The new site is designed to fur- ther promote our growing catalog of tires and wheels for UTVs, ATVs and off-road motor- cycles. And we'll use the site to share photos, reviews and technical information." With two main drop-down categories for Tires and Wheels, the website gives visitors easy access to the products they desire, including complete sizing information. The categories for News and Media will give viewers a wealth of information, including STI product updates and news, independent product reviews, and photos and videos of STI products as they are available. Site visitors can also view and download Tech Info such as Beadlock Installation or Reading Wheel Offsets and more. The new site is at the same address — stitireandwheel.com — and also connects STI's Facebook and Instagram identities. PRP UNVEILS XP 1000 DOOR BAG WITH KNEE PAD AND ARMREST PRP Seats has introduced its new Door Bag with Knee Pad and Armrest for PRP's aftermarket doors. PRP's Door Bag, Knee Pad and Arm Rest combo for PRP XP 1000 Doors features black carbon fiber vinyl for style and coated nylon sides and back for durability. Available for driver or passenger doors, they are available in carbon fiber black, red or orange piping. MSRP is $85. LAZER STAR LIGHTS SPONSORS 2014 HEARTLAND CHALLENGE Lazer Star Lights will return as the Official Lighting Sponsor of the 2014 GBC Motorsports Heartland Challenge. The 7th Annual Challenge is slated for Aug. 15-17 in Carlisle, Iowa. "We are proud to support a great event like the Heartland Challenge," said Lazer Star Lights race director Dennis Lusardi. "It's an opportunity to not only support the sport of ATV and UTV racing, but to also put our products to the test in one of the toughest endurance races around." The GBC Motorsports Heartland Challenge DIGEST CONTINUED FROM PAGE 26 See Digest, Page 35