Issue link: https://read.dmtmag.com/i/343790
FOCUS PSB UTV-Sport 32 • July 13, 2014 • Powersports Business www.PowersportsBusiness.com 2008 RZR 800 leads category views on KBB.com The following report from Lisa Pelissier, senior powersports analyst at Kelley Blue Book, describes the state of the pre-owned sport UTV market. Interest in sport UTVs is strong. The 2008 Polaris Ranger RZR 800 leads the list of the Top 10 Most Researched Sport UTVs, receiving an impressive 10 percent of all KBB.com web hits through May 3 1 . H o w e v e r, t h e overall number of web hits the Polaris Ranger RZR 800 received was actually down 7 per- cent year-over-year. The Polaris Ranger RZR series took all 10 spots on the Top 10 Most Researched Sport UTV list. The 10 models on the list accounted for 41 percent of the total amount of KBB.com Web hits in 2014 to-date. Interest is rising in more current models. This is seen most clearly on the Sport UTV list, where all of the 2008-10 models show decreased interest from the same time period in 2013, and all of the 2011-13 models showed an increase. The Top 10 Most Researched Utility UTV list was volatile compared to 2013, with drops in interest as much as 37 percent and increases of up to 28 percent. The trend toward interest in newer vehicles also is apparent for utility UTVs, with two 2013 models appearing in the top 10. Polaris dominates the Top 10 Most Researched Util- ity UTV list, with the only exception being the 2007 Kawasaki Mule 610 4x4. Recreational UTVs, a crossover category between sport UTVs and utility UTVs, also demon- strated volatility. Within the Top 10, some vehi- cles showed in increase in KBB.com web hits of as much as 38 percent, while other vehicles demonstrated a drop in KBB.com web hits of as much as 28 percent. The Top 10 Most Researched Recreational Pre-owned sport UTV strong thanks to RZR See KBB.com, Page 33 The 2014 Polaris RZR XP 1000 EPS LE had 12 percent of all KBB.com web hits for 2014 model-year UTVs. Change in web hits (3) KBB Suggested Retail Value KBB Trade-In Value 1 2008 Polaris Ranger RZR 800 down 7% $4,735 $6,865 2 2010 Polaris Ranger RZR 800 down 2% $5,380 $7,790 3 2010 Polaris Ranger RZR 800 S down 2% $6,170 $8,825 4 2011 Polaris Ranger RZR 800 up 56% $5,660 $8,185 5 2013 Polaris RZR S 800 (2) $6,860 $9,770 6 2013 Polaris RZR S 800 LE (2) $7,750 $10,915 7 2009 Polaris Ranger RZR 800 down 15% $5,100 $7,390 8 2011 Polaris Ranger RZR S 800 up 27% $6,400 $9,145 9 2012 Polaris Ranger RZR XP 900 up 63% $8,310 $11,615 10 2012 Polaris Ranger RZR S 800 LE up 3% $7,470 $10,555 Year Make Model Percentage of total hits KBB Suggested Retail Value KBB Trade-In Value 1 2014 Polaris RZR XP 1000 EPS LE 12.3% $12,800 $16,860 2 2014 Polaris RZR S 800 EPS LE 6.0% $8,630 $12,020 3 2014 Polaris Ranger XP 900 (1) 5.2% $7,750 $10,915 4 2014 Polaris Ranger 570 EFI 5.1% $5,560 $8,050 5 2014 Can-Am Maverick MAX 1000R X rs DPS 4.1% $13,075 $17,180 6 2014 Polaris RZR XP 4 1000 EPS 4.0% $14,125 $18,345 7 2014 Honda Pioneer 700-4 4-Passenger 3.9% $6,860 $9,770 8 2014 Can-Am Commander 1000 3.7% $8,170 $11,440 9 2014 Yamaha Viking 700 4x4 (1) 3.6% $6,310 $9,020 10 2014 Polaris Ranger XP 900 EPS LE 3.6% $8,820 $12,250 Year Make Model Change in web hits (4) KBB Suggested Retail Value KBB Trade-In Value 1 2007 Polaris Ranger 4x4 EFI down 11% $4,020 $5,840 2 2008 Polaris Ranger 4x4 down 12% $4,435 $6,435 3 2013 Polaris Ranger 800 EFI Full-Size LE (3) (2) $6,540 $9,335 4 2005 Polaris Ranger 4x4 down 29% $3,425 $4,985 5 2011 Polaris Ranger 500 EFI up 36% $4,595 $6,665 6 2004 Polaris Ranger 4x4 down 11% $3,130 $4,555 7 2007 Kawasaki Mule 610 4x4 down 37% $2,995 $4,360 8 2012 Polaris Ranger Crew 800 (3) up 28% $6,490 $9,270 9 2011 Polaris Ranger Crew 800 (3) down 12% $6,310 $9,020 10 2013 Polaris Ranger 500 EFI (2) $4,965 $7,195 Year Make Model TOP 10 MOST RESEARCHED SPORT UTVS IN 2014 (1) TOP 10 MOST RESEARCHED 2014 UTVS IN MAY 2014 TOP 10 MOST RESEARCHED UTILITY UTVS IN 2014 (1) (1) Web hits through May 31, 2014 (2) 2013 data did not appear in KBB.com until May 2013 (3) Compared to January 1 through May 31, 2013 (1) Includes base and EPS model data; values given are for base model (1) Web hits through May 31, 2014 (2) 2013 data did not appear in KBB.com until May 2013 (3) Includes base and EPS model data; values given are for base model (4) Compared to January 1 through May 31, 2013 Source: Kelley Blue Book