Issue link: https://read.dmtmag.com/i/401422
44 • NOVEMBER 2014 • WORLD FENCE NEWS Visit the World Fence News Crew At FenceTech 2015! Booth #925! THE HUMAN LINK by Jim Lucci Management Motivational Associates This first ran in January 1985 and again in November 2001. With Fence- Tech 2015 and other shows coming up we thought it would be appropri- ate to revisit the tips that Jim presents for getting the most out of your trade show exhibition and attendance. One of the most satisfying for- mats within the framework of con- tinuing education has to be that of a trade show. A multiplicity of needs are served by such shows, both busi- ness and social. The exhibitors fill several ex- tremely vital purposes: A. By displaying the latest prod- ucts and services and educating the end user (and of course selling these products and services to them), the vendors give customers and prospects the opportunity to gain a wealth of knowledge in a very short time, espe- cially considering how long it would take to assemble all of this info on your own a little at a time. B. Exhibitors serve as instructors, passing on information on how to ef- fectively work in the most efficient and cost effective manner with the product they have on display. Exhibitors and product represen- tatives are usually trained specialists in the utilization of their products. To not take advantage of this expertise is certainly an oversight. C. Exhibits can provide you with creative ideas that will not only assist you in marketing that item properly, but can provide additional insights into other potential uses for those and other products. All of these can add sales, and that is the name of the game! Trade shows can also provide you with educational seminars and presen- tations that might add new dimensions to your business while increasing your base knowledge of trends and import- ant developments. That can not only rekindle your enthusiasm, but can also assist you to better understand your role in relation to the industry as a whole. A result of attending these pre- sentations and gleaning everything you can from them for application to your own business situation can be that problem solving will be made a lot easier. The trade show can provide the attendees as well as the exhibi- tors with many opportunities to meet fellow business people from many locales and geographical regions, af- fording opportunities to exchange ideas with a common purpose, and discuss solutions to problems that per- haps others have experienced as well. The camaraderie that exists at a trade show is second to none in en- hancing the education process, while providing opportunities for socializ- ing. This occurs primarily because there are several hundred people present, all enthusiastically engaged in a mutually beneficial exchange of thoughts and ideas within the frame- work of the chosen industry, and all in one location at one time. If an individual needs any further incentive to attend a trade show, one wonders what that might be. Within a trade show format, any- one may take advantage of a wealth of available knowledge and informa- tion. A myriad of practical and viable solutions to everyday industry related situations awaits the seeker. The only problem is that more people do not take advantage of these opportunities, whether as exhibitors or attendees. Yes trade shows cost money and time to attend, but what worthwhile activity doesn't? A vital and meaningful role in both personal and business growth can truly be served by the ongoing and ever-growing presence of trade shows and you may have found one more way to help you realize that Profit Is Not A Dirty Word!™ World Fence News contributing editor Jim Lucci is president of Man- agement Motivational Associates of Freeport, N.Y. See his ad in this month's issue for information on his series of management audiotapes. Trade shows can be a boon to your company's success if properly utilized NAFCA Fence Training School coming up The North American Fence Con- tractors Association (NAFCA) 2015 Fence Training School is set for Feb. 9–11, 2015 in Sebring, Fla. The School is a three-day, de- manding progam that combines hands-on field training and classroom instruction from instructors with over 250 years of fencing experience. The FTS will cover chain link, farm and ranch, HTP rail and strand, ornamen- tal, vinyl and wood fencing, as well as access controls and welding. The cost is $745 for NAFCA members, and $945 for non-members. This includes the instruction as well as four nights lodging, all breakfasts and lunches, and the graduation cere- mony and dinner. The actual FTS jobsite will again be the Sebring Municipal Golf Course, where it also was in 2014. The FTS crews did real world fence and gate operator installations at the golf course. For more information or to reg- ister, phone 613-543-2433 or e-mail fenceschool@4nafca.com. You may register online at www.4nafca.com. 6ROGE\WKHSLHFHIXOOER[ TXDQWLWLHVQRWUHTXLUHG 4XDOLW\3URGXFWVIRUWKH)HQFH'HFNDQG5DLOLQJ,QGXVWU\ Ɣ%DOXVWHUV6SLQGOHV Ɣ3RUFK 1HZHO3RVWV Ɣ&DSV3RVW6NLUWV Ɣ5DLOLQJ%UDFNHWV Ɣ3RVW0RXQW7RZHUV Ɣ*DWH+DUGZDUH Ɣ)DX[5RFN3LOODUV Ɣ3RVW:UDSV 7UL&XVWRP0DQXIDFWXULQJ ZZZWULFPFRP 3KRQH 7ROO)UHH