Issue link: https://read.dmtmag.com/i/459238
January 2015 | Boating Industry | 25 [ 2015 Industry Outlook ] www.BoatingIndustry.com GROWTH MARKET We also asked Boating Industry readers what made them confi dent about the future of the marine industry. While some certainly expressed pessimism and concern about the long-term outlook, most offered up a positive message. Here is what some of them had to say: "Consumer wealth continues to increase in spite of changing market conditions." "Consumers are looking for a fun outlet for themselves and their families, and boating is fairly affordable. The younger generation likes boating for fun weekends with friends on the water." "It is still a recreation that brings families together in an uncommon way and that is not going away. We will simply need to adapt to the changing society which we will do and are doing." "Decreasing fuel prices and advancements in manufacturing to make boating more fun and easy for the consumer." "Right now the economic conditions are good and industry inventories seem to be low." "We have a fantastic lifestyle." "Discover Boating is leading the way to introducing boating to new people and rekindling memories of the fun associated with the boating lifestyle." "Tradition for large percentage of boaters. Innovations will continue to create interest." "Technology is creating better boats today vs. 10 years ago." "The emergence of peer-to-peer boat rental marketplaces looks poised to bring new energy to the industry." "If we continue to focus on what consumers can afford, and balance choices to the various levels of consumer resources, the industry will continue to improve." "Improved professionalism of the dealers which improves the experience of the consumers." "I am optimistic about the future of boating because I feel that people are beginning to realize the value and beauty of this sport." "People will always look for an activity they can enjoy with family and boating is the perfect activity for that." "Economy seems to be slowly but steadily improving, consumers feeling more confi dent about their jobs, income and personal wealth."