Boating Industry

January 2015

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www.BoatingIndustry.com January 2015 | Boating Industry | 5 CONTENTS SIGN UP FOR FREE ENEWS Want to keep updated on the latest industry news? Be sure to sign up for Boating Industry's free enews to keep up to date. 2015 TOP 100 DIGITAL APPLICATION This year's online Top 100 application will be available Janu- ary 1. The easy online process allows you to work on the application, save it and return to it as much as needed. Appli- cations are due June 22, but why wait until the busy season to work on it? Go to BoatingIndustry.com/top-100/application for more information or to apply. SWEET: WHAT MAKES A TOP 100 DEALER In a recent blog post, editor-in-chief Jonathan Sweet writes about the common characteristics of Top 100 dealers. "So what makes a Top 100 dealer? In many ways the dealers are drastically different. … What they all have in common is best practices. These dealers con- tinue to embrace change and adapt to our ever-shifting indus- try. They value increasing the professionalism of the entire industry. There's little doubt that becoming a Top 100 dealer is not an easy process. The application process is rigorous and intentionally so." Read more at BoatingIndustry.com/blogs FOLLOW US ON: 8| MARGARET PODLICH OF BOATUS NAMED 2014 DARLENE BRIGGS WINNER 8| HOT SPOTS Florida continues PWC growth momentum 9| SAME-STORE SALES REPORT Sales grew 5 percent in October 9| SEARCH SCORECARD Median list price of most common boats 10| KEY PERFORMANCE INDICATORS Benchmark your performance against fi ve key indicators 12| INDUSTRY NEWS Updates from Sunseeker, MDCE, NMRA and more 48| PRODUCTS & SERVICES New products from Sea Ray, Yamaha, Greenline and more DEPARTMENTS Launch Q&A 20| BILL YEARGIN, PRESIDENT & CEO, CORRECT CRAFT Product Guide 44| 2015 APP DIRECTORY A guide to apps for the marine industry THIS ICON IDENTIFIES ARTICLES BASED ON EXCLUSIVE MARKET DATA .com twitter.com/boatingindustry Plus.google.com/+BoatingIndustry facebook.com/BImag YouTube.com/BoatingIndustry ONLINE THIS MONTH EXPERTS IN THIS ISSUE Thom Dammrich President, National Marine Manufacturers Association p. 22 Ron Huibers President, Volvo Penta of the Americas p. 32 Roch Lambert President, Rec Boat Holdings p. 32

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