How Technology Can
Impact Your Bottom Line
T
wo of the most common questions we at AVATAS
get asked when speaking with new clients are:
1. Can back-end technology really make a differ-
ence to my business?
2. Do my customers really want to use new tech-
nology for payments?
The answers are: absolutely and probably, but let's explore
why, as the reasons might surprise you.
CAN BACK-END TECHNOLOGY
REALLY MAKE A DIFFERENCE TO MY BUSINESS?
It absolutely can. When AVATAS got started almost 10 years
ago, there was far less education out there about the value of
technology when it comes to streamlining the recurring billing
process. Our customers needed more proof of how this technol-
ogy could improve their cash flow and shorten the payment
cycle. Fast-forward to today and the technologies that facilitate
recurring billing is business-as-usual for many fuel delivery com-
panies. Those who aren't doing it are actually leaving money on
the table.
Now in 2015, the adoption cycle is beginning again as new
and improved technologies are becoming available for the indus-
try. These tools, when used smartly, have the potential to further
improve a company's cash flow by creating enormous and mea-
sureable efficiencies, reducing costs, freeing up resources, and in
some cases actually increasing customer lifetime value.
30 MAY 2015 | FUEL OIL NEWS | www.fueloilnews.com
BUSINESS OPERATIONS
BY COLLIN SULLIVAN, AVATAS PAYMENT SOLUTIONS
IMAGE
©ISTOCKPHOTO.COM/LDPROD
