Issue link: https://read.dmtmag.com/i/551693
PSB FOCUS 16 • August 17, 2015 • Powersports Business www.PowersportsBusiness.com ADVENTURE PERCENTAGE OF ADVENTURE BIKES SOLD COMPARED TO ALL MOTORCYCLE UNITS SOLD. 4.8 BIKES SOLD COMPARED TO ALL BIKES SOLD COMPARED TO ALL MOTORCYCLE UNITS SOLD. MOTORCYCLE UNITS SOLD. $ 8,141 AVERAGE RETAIL PRICE FOR AN ADVENTURE BIKE IN 2015. 47 AGE (AND OLDER) OF HALF OF ALL BUYERS OF ADVENTURE BIKES. AMOUNT OF ACCESSORY PURCHASES INCLUDED AS PART OF THE PURCHASE OF AN ADVENTURE BIKE IN 2014. AMOUNT OF BMW ALUMINUM CASES (RIGHT SIDE) SOLD AT RETAIL AS NEW UNIT ACCESSORIES DURING 2014. $296,000 $4.7 million PHOTO CREDIT: COURTESY OF KTM/SCHEDL R. PHOTO CREDIT: COURTESY OF KTM/SCHEDL R. PHOTO CREDIT: COURTESY OF KTM/SCHEDL R. Source: CDK Global Recreation study of Lightspeed dealers ADVENTURE BIKES INCREASE IN THE AVERAGE AMOUNT OF ACCESSORIES SOLD WITH THE PURCHASE OF AN ADVENTURE BIKE FROM 2011-15. 43.4% BIKES BY THE NUMBERS BY THE NUMBERS BY THE NUMBERS BY THE NUMBERS This issue: Adventure Bikes Next issue: Snow