MARKETPLACE
4xPro . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.4xpro.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
ABUS Mobile Security . . . . . . . . . . . . . . . . www.abus.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Aegis Powersports . . . . . . . . . . . . . . . . . . . www.aegispowersports.com . . . . . . . . . . . . . . . . . . . . . . 31
AIMExpo . . . . . . . . . . . . . . . . . . . . . . . . . . www.aimexpousa.com . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Auction 123 . . . . . . . . . . . . . . . . . . . . . . . www.auction123.com/powersports . . . . . . . . . . . . . . . . 37
Bates Footwear . . . . . . . . . . . . . . . . . . . . . www.batesfootwear.com . . . . . . . . . . . . . . . . . . . . . . . . . 26
CDK Global Recreation . . . . . . . . . . . . . . . www.cdkglobalrecreation.com/websites . . . . . . . . . . . . . 11
CFMOTO Powersports . . . . . . . . . . . . . . . . . www.cfmoto-us.com . . . . . . . . . . . . . . . . . . . . . . . . . 32-33
DragonFire Racing . . . . . . . . . . . . . . . . . . . www.dragonfi reracing.com . . . . . . . . . . . . . . . . . . . . . . . 17
Eagle River Derby Track . . . . . . . . . . . . . . . www.derbytrack.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Eastern Powersports Auctions . . . . . . . . . . . www.easternpowersports.com . . . . . . . . . . . . . . . . . . . . 14
Hardline Products . . . . . . . . . . . . . . . . . . . www.hardlineproducts.com. . . . . . . . . . . . . . . . . . . . . . . 40
HISUN Motors . . . . . . . . . . . . . . . . . . . . . . www.hisunmotors.com . . . . . . . . . . . . . . . . . . . . . . . . . . 27
HJC America . . . . . . . . . . . . . . . . . . . . . . . www.hjchelmets.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Hydro-Turf . . . . . . . . . . . . . . . . . . . . . . . . . www.hydroturf.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
ICON . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.arctiva.com . . . . . . . . . . . . . . . . . . . . . . . Inside Cover
ITP Tires. . . . . . . . . . . . . . . . . . . . . . . . . . . www.itptires.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Kolpin . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.kolpin.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Küryakyn Holdings, LLC. . . . . . . . . . . . . . . . www.kuryakyn.com . . . . . . . . . . . . . . . . . . . . . .Back Cover
Kymco USA . . . . . . . . . . . . . . . . . . . . . . . . www.kymcousa.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Linhai Powersports USA . . . . . . . . . . . . . . . info@linhaipowersportsusa.com . . . . . . . . . . . . . . . . . . . 30
M&M MotorMall . . . . . . . . . . . . . . . . . . . . www.dealercostparts.com. . . . . . . . . . . . . . . . . . . . . . . . 36
MBA Insurance Inc. . . . . . . . . . . . . . . . . . . www.mbainsurance.net . . . . . . . . . . . . . . . . . . . . . . . . . 37
MotoLease Division . . . . . . . . . . . . . . . . . . www.motolease.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
National Powersport Auctions . . . . . . . . . . . www.npauctions.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Powerlet - Coliant Corporation . . . . . . . . . . www.powerlet.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Powersports Business Institute Schedule . . . www.powersportsbusiness.com . . . . . . . . . . . . . . . . . 24-25
Powersports Business Marketing Solutions . . www.powersportsbusiness.com . . . . . . . . . . . . . . . . . . . 38
Powersports Business Power 50 . . . . . . . . . . www.powersportsbusiness.com/power-50 . . . . . . . . . . . 44
Powersports Business Subscription . . . . . . . www.powersportsbusiness.com/subscribe . . . . . . . . . . . 42
Protective . . . . . . . . . . . . . . . . . . . . . . . . . www.protective.com/dealerservices . . . . . . . . . . . . . . . . 19
Sam's Powersports Garage . . . . . . . . . . . . . www.samspowersportsgarage.com . . . . . . . . . . . . . . . . . 22
Scorpion Sports . . . . . . . . . . . . . . . . . . . . . www.scorpionusa.com . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Seizmik . . . . . . . . . . . . . . . . . . . . . . . . . . . www.seizmik.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Sentry Insurance . . . . . . . . . . . . . . . . . . . . www.sentry.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Short Block Technologies . . . . . . . . . . . . . . www.shopsbt.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
Spectro Oils of America . . . . . . . . . . . . . . . www.spectro-oils.com . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Synchrony Financial . . . . . . . . . . . . . . . . . . www.synchronybusiness.com/powersports . . . . . . . . . . . 29
ADVERTISER INDEX
www.PowersportsBusiness.com Powersports Business • August 17, 2015 • 47
Schwartz. "Stephanie Schwartz is the person
who gets all the credit for bringing these four
riders to us," Gavinski said. "She came on
board as a member of our team early and has
helped us develop a serious product for the
mountain segment."
Avid Technical, Diva SnowGear's techni-
cal outerwear line, now features a Polartec
Neoshell fabric, which balances breathability
with maintaining a durable, waterproof shell.
Flowers, a backcountry rider, wore the 2016
prototype last year.
"I can honestly say that DSG is making the
best outwear I have ever worn. It is durable,
comfortable, breathable and warm when riding
in the mountains," Flowers said. "Not to men-
tion the colors DSG are coming out with for
2016 are off the hook!"
"It was very important for us to go out and
get these riders this year for credibility to our
new line of Avid Technical Outerwear with
Polartec Neoshell. The pro riders are on the
roster to prove the product works and that
there is nothing like it in the marketplace. In
addition, they are on board to help us develop
the line even further through their feedback
and forward thinking," said Gavinski.
"DSG has really set the bar high with
women's-specific snowmobile gear," said
Sullivan, a rider with 15 years of experience.
"DSG's drive and dedication has made a big
splash in the women's segment of the snow-
mobile industry, and I'm excited to help keep
that ball rolling!"
Gavinski says that Divas has no intention
of making men's outerwear or clothing and
that the company focuses solely on women's
designs. Divas SnowGear prides itself on
exceptional customer service and advocates
for female riders.
"I love that DSG really listens to feedback
and is genuinely interested in making the
best products for women on the market,"
Flowers added.
Holt, owner and master instructor of Back-
country Basics LLC, partners with Divas as a
consultant for product development. "Being
part of the DSG team is an opportunity to help
expedite product development for the female
rider," Holt said. "As an instructor who works
with many categories of riders I like the fact
that they have moved away from one color and
style and now offer multiple colors, material
options, layering and styles. So often in the past
the female rider was profiled with 'pink and
puffy.'"
PSB
DIVAS
CONTINUED FROM PAGE 42
"It was very important for us to go out
and get these riders this year for credibility
to our new line of Avid Technical Outerwear
with Polartec Neoshell. …"
Wendy Gavinksi, president,
Divas SnowGear
powersportsbusiness.com
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