Issue link: https://read.dmtmag.com/i/551693
FOCUS PSB Adventure Bikes 18 • August 17, 2015 • Powersports Business www.PowersportsBusiness.com Adventure accessories top $500 per bike CDK Global Recreation shows buyers spend $500 on accessories with purchase of new adventure bikes An exclusive study for Powersports Business readers conducted by CDK Global Recreation offers some intriguing data points for the adventure segment. The study, championed by CDK senior analyst Hal Ethington, shows that the average amount of accessories sold with the purchase of an adventure unit has climbed from $375 in 2011 to $538 in 2015, a rise of 43.4 percent. The average adventure unit sold for $8,004 in 2011, and has increased to $8,141 in 2015. The study of data from U.S. adventure bike dealers further shows that: In 2011, adventure units were 4.4 percent of all motorcycle units sold. After reaching a Yamaha's Black Side Case for the Super Ténéré was among the top selling accesso- ries in the adventure touring segment in 2014 among CDK Global dealers. See CDK Global, Page 22 4.4% 5.1% 4.9% 4.8% 4.6% 4.8% 4.2% 4.3% 4.4% 4.5% 4.6% 4.7% 4.8% 4.9% 5% 5.1% 5.2% 2011 2012 2013 2014 2015 Total $8,004 $7,444 $8,004 $8,460 $8,141 $375 $413 $494 $566 $538 $0 $100 $200 $300 $400 $500 $600 $7,400 $7,600 $7,800 $8,000 $8,200 $8,400 $8,600 2011 2012 2013 2014 2015 ADVENTURE UNITS AS PERCENT OF ALL MOTORCYCLE UNITS SOLD 964,500 NEW UNITS IN SAMPLE, YEARS 2011-15 ADVENTURE TOURING AVG. UNIT PURCHASE PRICE & AVG. ACCESSORIES PURCHASED WITH UNIT 46,000 ADVENTURE UNITS SOLD FROM JANUARY 2011-JUNE 2015 Source: CDK Global Recreation