Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
Issue link: https://read.dmtmag.com/i/726432
www.outdoorpowerequipment.com OUTDOOR POWER EQUIPMENT OCTOBER 2016 21 2016 DEALER SURVEY COVER STORY Talk to your Distributor about all the advantages of being a Pro Goat Dealer! Or Call: 1-800-776-7690 www.billygoat.com Take the chore out of the chore with Billy Goat! Dealer Benefits: 1. Increase and drive Fall sales 2. Clear year end inventory 3. Support merchandising program 4. Provide additional incentive for Debris Loader program Easy as 1-2-3! SEE our complETE linEup aT GiE BooTh # 10168 & 7340D! $125 origination fee included for commercial customers in loan amount. $50 origination fee for consumer customers. Min. of $1,500 financed. Dealer participation applies to 1, 2 & 3 year programs. *Prepay at the end of 6 months or 9.99% rate for 36 months apply (commercial only). 6 Mo. / 0% 6 months no pay, 0% interest and $0 down!* 1 Yr. / 1.99% 12 months, 1.99% interest and $0 down! 2 Yr. / 2.99% 24 months, 2.99% interest and $0 down! 3 Yr. / 3.99% 36 months, 3.99% interest and $0 down! Billy Goat retail Financing: Easy as 1-2-3 this Fall! increase same store sales up to 30% etail Financing: Easy as 1-2-3 this Fall! increase same store sales up to 30% ProGoat10-16.indd 1 6/27/16 10:53 AM Age of dealership owner? 2001 2006 2010 2012 2014 2016 20-29 1.96% 2.77% 3.40% 1.00% 2.70% 2.75% 30-39 14.29% 7.76% 4.10% 2.90% 4.70% 3.67% 40-49 33.05% 27.15% 16.40% 20.40% 16.20% 11.93% 50-59 31.93% 36.01% 43.20% 38.80% 37.20% 36.70% 60+ 18.77% 26.32% 32.90% 36.90% 39.20% 44.95% Total number of employees? 2001 2006 2010 2012 2014 2016 0 2.24% 5.82% 4.10% 3.90% 2.70% 7.41% 1-5 50.42% 54.85% 49.00% 48.00% 49.70% 45.37% 6-10 26.05% 18.01% 17.90% 28.40% 19.70% 24.07% 11-15 9.52% 7.76% 13.80% 8.80% 12.90% 10.19% 16+ 11.76% 13.57% 15.20% 10.80% 15.00% 12.96% Number of service technicians? 2001 2006 2010 2012 2014 2016 0 1.12% 2.22% 3.40% 0.00% 1.40% 1.83% 1-2 49.30% 48.20% 44.10% 48.50% 46.30% 46.79% 3-4 33.61% 32.41% 33.10% 35.90% 32.70% 34.86% 5-6 8.96% 8.03% 9.00% 10.70% 10.90% 11.93% 7-8 3.64% 2.77% 2.80% 1.00% 3.40% 1.83% 9-10 1.12% 2.49% 2.10% 0.00% 0.70% 0.00% 11-12 1.12% 0.28% 0.70% 1.00% 0.70% 0.00% 13-15 0.28% 1.11% 1.40% 1.00% 1.40% 0.00% 16+ 0.84% 2.49% 3.40% 1.90% 2.70% 2.75% Annual gross income of dealership? 2001 2006 2010 2012 2014 2016 Less than $100K 16.25% 19.67% 12.20% 11.20% 12.20% 15.89% $101K-$250K 15.13% 15.51% 10.80% 7.10% 10.10% 10.28% $251K-$500K 14.85% 14.13% 15.80% 17.30% 18.20% 11.21% $501K-$750K 10.64% 8.31% 8.60% 7.10% 4.70% 8.41% $751K-$999K 9.24% 6.65% 10.10% 13.30% 8.80% 9.35% $1M-$1,999,999 17.09% 14.96% 14.40% 19.40% 16.20% 13.08% $2M-$2,999,999 4.48% 6.93% 8.60% 9.20% 7.40% 13.08% $3M-$3,999,999 NA NA NA 9.20% 4.10% 4.67% $4M and above NA NA NA 6.10% 18.20% 14.02% YES 39.45% NO 60.55% Do you carry a line exclusively?