Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
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4 October 2015 Landscape and Irrigation www.landscapeirrigation.com 4 OCTOBER 2016 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by EPG Media & Specialty Information at 75 Pike Street, Port Jervis, NY 12271. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call Subscription Services at (847) 513-6025. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/ Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. Single copies or back issues, $8 each US; $12 Canada/Foreign. Periodicals postage paid at Port Jervis, NY, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2016, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher. CONTENTS OCTOBER 2016 | Volume 59 | Number 10 FEATURES 18 OPE's 2016 Dealer Survey Following up on nationwide dealer surveys conducted by Outdoor Power Equipment (OPE) in 2001, 2006, 2010, 2012 and 2014, OPE Editor Steve Noe shares the results of our 2016 dealer survey covering a wide range of topics from hourly shop labor and technician pay rates to annual gross income and social media use. 26 Scary or Spooktacular season? With the first three quarters of 2016 now in the books and Halloween creeping up, Jeff Sheets, founder and owner of OPE Consulting Services, says now is the time to stop and evaluate the year-to-date results of your sales, parts and service departments and make the necessary adjustments to finish the year on a high note. 28 Are you ROBO ready? Colleen Malloy, ARI's director of marketing, provides you advice on how to connect with "research online, buy offline" (ROBO) consumers. 30 Do you know where your retirement savings are? Maintaining multiple retirement accounts may incur avoidable fees and make it difficult to track performance. Consolidating your accounts may be the answer. DEPARTMENTS 6 Upfront 8 Anonymous Distributor 10 Industry News 16 Financial News 28 26 39 Marketplace 40 Distributor News 41 Key Distributors 42 Advertisers' Index PRODUCTS 32 Equipment Focus: Walk-behind Mowers 36 Product News 30