Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
Issue link: https://read.dmtmag.com/i/726432
22 OCTOBER 2016 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com COVER STORY YES 49.07% NO 50.93% Do you plan to add or switch lines in the next year? Do you have a succession plan for ownership of your dealership? YES 16.67% NO 83.33% Do you plan to expand your current dealership location or open a new location in the next year? Satisfaction with profit margins? 2001 2006 2010 2012 2014 2016 Very good 2.52% 2.22% 5.60% 1.90% 3.40% 0.92% Good 21.29% 23.82% 29.40% 16.50% 21.60% 28.44% Fair 45.66% 48.20% 51.00% 50.50% 49.30% 48.62% Poor 23.81% 21.05% 11.90% 25.20% 21.60% 16.51% Very poor 6.72% 4.71% 2.10% 5.80% 4.10% 5.50% Annual income from sale of whole goods (as percentage of total dealership income)? 2001 2006 2010 2012 2014 2016 Less than 20% 25.21% 23.55% 26.60% 18.80% 21.80% 28.04% 21-40% 31.37% 31.86% 33.10% 26.70% 35.40% 17.76% 41-60% 26.61% 26.87% 25.90% 28.70% 28.60% 32.71% 61-80% 14.01% 15.24% 12.20% 23.80% 12.90% 15.89% 81% plus 2.80% 2.49% 2.20% 2.00% 1.40% 5.61% Annual income from service (as percentage of total dealership income)? 2001 2006 2010 2012 2014 2016 Less than 20% 22.66% 20.22% 25.40% 26.50% 25.20% 29.63% 21-40% 38.53% 36.01% 34.50% 35.30% 34.00% 33.33% 41-60% 19.55% 24.65% 20.40% 24.50% 31.03% 17.59% 61-80% 13.88% 11.63% 11.30% 8.80% 6.10% 11.11% 81% plus 5.38% 7.48% 8.50% 4.90% 3.40% 8.33% Brands that your dealership services? 2001 2006 2010 2012 2014 2016 Only brands sold 11.48% 12.47% 9.70% 13.60% 13.50% 18.35% Brands sold & selected others 40.62% 40.44% 54.20% 53.40% 48.60% 44.95% All brands 47.90% 47.09% 36.10% 33.00% 37.80% 36.70% Business trends during the last 5 years? 2001 2006 2010 2012 2014 2016 Expanded 61.06%* 55.68% 44.10% 41.70% 43.20% 47.71% No change 27.73%* 30.75% 35.70% 42.70% 38.50% 36.70% Downsized 11.20%* 13.57% 20.30% 15.50% 18.20% 15.60% * Business trends last 4 years when asked in 2001 Warranty payment satisfaction? 2001 2006 2010 2012 2014 2016 Very good 5.88% 8.88% 9.80% 8.80% 11.60% 7.41% Good 37.54% 38.76% 49.00% 46.10% 38.80% 36.11% Fair 43.70% 38.17% 33.60% 36.30% 33.30% 37.96% Poor 10.08% 12.13% 4.90% 7.80% 13.60% 12.96% Very poor 2.80% 2.07% 2.80% 1.00% 2.70% 5.56% Amount of consumer/residential business? 2001 2006 2010 2012 2014 2016 0-10% 2.52% 2.66% 3.50% 1.00% 0.70% 1.85% 11-20% 3.36% 2.66% 4.20% 1.00% 4.10% 4.63% 21-30% 6.16% 6.51% 6.90% 3.90% 6.10% 3.70% 31-40% 2.80% 5.92% 5.60% 3.90% 6.80% 5.56% 41-50% 10.08% 7.69% 6.90% 6.80% 9.50% 6.48% 51-60% 8.12% 10.36% 12.50% 12.60% 10.20% 9.26% 61-70% 11.76% 14.20% 12.50% 15.50% 12.90% 12.96% 71-80% 18.77% 18.64% 16.00% 17.50% 12.90% 24.07% 81-90% 21.01% 18.34% 18.80% 25.20% 25.90% 19.44% 91%+ 15.41% 13.02% 13.20% 12.60% 10.90% 12.04% Amount of commercial business? 2001 2006 2010 2012 2014 2016 0-10% 29.41% 25.74% 27.10% 26.20% 27.00% 21.50% 11-20% 21.01% 18.93% 24.30% 25.20% 23.60% 28.97% 21-30% 15.41% 17.16% 13.90% 17.50% 11.50% 20.56% 31-40% 10.08% 11.54% 13.20% 10.70% 11.50% 7.48% 41-50% 10.36% 10.36% 8.30% 9.70% 10.10% 4.67% 51-60% 3.92% 5.03% 5.60% 4.90% 7.40% 8.41% 61-70% 4.76% 5.92% 4.20% 2.90% 4.10% 3.74% 71-80% 2.52% 2.37% 1.40% 2.90% 4.10% 0.93% 81-90% 1.68% 2.37% 0.70% 0.00% 0.70% 2.80% 91%+ 0.84% 0.59% 1.40% 0.00% 0.00% 0.93% Do you offer your employees a 401(k) or other retirement plan as part of their benefits package? 2001 2006 2010 2012 2014 2016 Yes 27.45% 24.26% 37.30% 32.40% 29.30% 24.07% No 72.55% 75.44% 62.70% 67.60% 70.70% 75.93% Does your dealership have a website? 2001 2006 2010 2012 2014 2016 Yes 48.74% 55.62% 66.90% 70.90% 77.20% 77.06% No 51.26% 44.38% 33.10% 29.10% 22.80% 22.94% Do you think there is a shortage of qualified service technicians for the outdoor power equipment industry? 2001 2006 2010 2012 2014 2016 Yes 93.00% 95.27% 88.90% 95.00% 91.20% 96.26% No 7.00% 4.73% 11.10% 5.00% 8.80% 3.74% YES 20.18% NO 79.82% YES 35.19% NO 64.81% Do you plan to sell your dealership within the next 5 years? 2016 DEALER SURVEY