Cheers September

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Page 2 of 51 3 Cheers September 2014 • CONTENTS September 2014 • Vol. 25 No. 7 On The Cover : Blackberry Bourbon Lemonade at Yardbird 34 22 38 27 features 16 3 September 2014 • September 2014 • 22 Beer Here! Presenting the 2014 Beer Growth Brands: the fastest-selling brews in the U.S. By Melissa Dowling 27 Eying European Vines Wines from the very Old World are making a comeback By Jack Robertiello 34 Bartender, Surprise Me! Tips for offering guests off-the-menu, customized cocktails By Kelly A. Magyarics 38 A Taste of Digital Menus New technology to help engage customers and speed up service By Melissa Niksic 44 Cheers Tasting: Wine Our wine panel presents some impressive bottles of cabernet sauvignon 16 Roll Out the Barrels How American whiskey is stirring up the brown-spirits market By Kelly A. Magyarics COVER STORY

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