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www.cheersonline.com 24 Cheers • September 2014 2012-2013 Brand Supplier 2009 2010 2011 2012 2013 % Change Bud Light Straw-Ber-Rita Anheuser-Busch InBev -- -- -- -- 11,300 --% Bud Light Lime-A-Rita Anheuser-Busch InBev -- -- -- 7,300 10,250 40.4% Budweiser Black Crown Anheuser-Busch InBev -- -- -- -- 7,705 --% Angry Orchard Cider Boston Beer Co. -- -- 40 2,200 7,525 ++% Redd's Apple Ale MillerCoors -- -- -- -- 7,020 --% Third Shift Amber Lager MillerCoors -- -- -- -- 1,500 --% Ranger IPA New Belgium Brewing -- 701 958 1,181 1,323 12.0% Crispin Cider MillerCoors -- 110 344 710 1,215 71.1% All Day IPA Founders Brewing Company -- -- -- -- 1,100 --% Michelob Ultra Light Cider Anheuser-Busch InBev -- -- -- 350 570 62.9% Bud Light Cran-Brr-Rita Anheuser-Busch InBev -- -- -- -- 500 --% Accumulation White IPA New Belgium Brewing -- -- -- -- 400 --% Chainbreaker White IPA Deschutes Brewery -- -- -- 218 342 56.9% Rampant IPA New Belgium Brewing -- -- -- -- 330 --% Rolle Bolle Summer Ale New Belgium Brewing -- -- -- -- 328 --% Stella Artois Cidre Anheuser-Busch InBev -- -- -- -- 300 --% Shift Pale Lager New Belgium Brewing -- -- -- 227 271 19.4% Pumpkick Ale New Belgium Brewing -- -- -- -- 230 --% River Ale Deschutes Brewery -- -- -- -- 131 --% ++ Greater than 100%. RISING STARS Brands less than fi ve full years of age that have exhibited substantial growth over the past few years. (000 2.25-Gallon Cases) While Angry Orchard is the clear cider leader among the Rising Stars, the bigger beer brands are getting in on the cider craze—and they're catching up quickly. Crispin Cider, which was acquired by MillerCoors in 2012, increased 71% to 1.2 million cases sold in 2013. Crispin offers seven different apple ciders and three pear ciders. MillerCoors has also recently released the higher-in-alcohol Smith & Forge Hard Cider. And A-B InBev's Michelob Ultra Light Cider, which came out in May 2012, was up 63%, to 570,000 cases. The company also introduced Stella Artois Cidre (pronounced see-druh) to the U.S. market in May 2013. The European-style cider from the Belgian beer brand sold 300,000 cases in 2013. A-B InBev is further betting on the cider category with Johnny Appleseed, a hard apple cider it rolled out in April. It's the fi rst new brand introduction by the company since the Shock Top craft brew in 2006. Redd's Apple Ale from MillerCoors is not a cider, but rather a golden ale with red apple hints. It's growing like a cider, BEER HERE!