Outdoor Power Equipment

February 2016

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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Outdoor Power Equipment (OPE) recently surveyed many of the OPE industry's top executives about the state of the industry heading into 2016. In particular, we asked the following questions: 1) What is new and exciting about your company or organization heading into 2016? 2) What were the OPE industry's top news stories in 2015, and what will they be in 2016? 3) What are your predictions for the 2016 U.S. presidential race — who will be each party's nominee, who will be elected the next president, and how will the outcome affect the OPE industry? 4) What will be the OPE industry's hottest trends in 2016? 5) What is your overall outlook for the OPE industry in 2016? OPE received the following written responses, in order, Dec. 21, 2015-Jan. 8, 2016: ERIK SIDES EXECUTIVE DIRECTOR EQUIPMENT & ENGINE TRAINING COUNCIL (EETC) (YORK, S.C.) 1) What is new and exciting about your company or organization heading into 2016? Erik Sides: EETC has recently launched a new accreditation program geared toward high schools and junior high schools. "First Step to Power" is designed to pique the interest of our youth in the small engine and power equipment industry. The program provides a great framework for a course in small engine theory and basic fundamentals. The program requires both classroom sessions and hands-on engine disassembly and reassembly, along with making the proper adjustment and running the engine to ensure it's functioning properly. Successful completion of an EETC-administered knowledge test results in the student receiving an Apprentice Certification in Small Engine Theory and Fundamentals. The school program can be accredited for either two- or four-cycle engines, or both. This apprentice certification is the "first step" to the power equipment industry and will hopefully provide the industry with a potential pool of future technicians. 2) What were the OPE industry's top news stories in 2015, and what will they be in 2016? Erik Sides: Consolidation at the distributor level, introduction of new technologies, the economy, and weather. 3) What are your predictions for the 2016 U.S. presidential race — who will be each party's nominee, who will be elected the next president, and how will the outcome affect the OPE industry? Erik Sides: I would say "polarizing" is the word in general no matter where you are politically. I think Hillary will be the Democrats' nominee, and "at the moment," it's between Trump and Cruz for the Republicans' nominee, with Trump on top for now. I will not speculate on who will win, as a lot can change between now and election time. The outcome of this election, however, will affect the industry and the economy greatly, depending on the 16 FEBRUARY 2016 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com COVER STORY

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