Outdoor Power Equipment

February 2016

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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ARI Network Services, Inc. announced January 5 that it signed an agreement with The Toro Company to build and host Toro-branded websites for its network of residential and landscape contractor equipment dealers throughout North America. Leveraging the power of ARI's award-winning dealer website platform, the branded sites offer Toro dealers easy access to the company's full library of pre-loaded inventory data and the latest information on new products and promotions. In addition, the Toro- branded dealer websites will be the exclusive approved sites to which the company's online dealer locator will point. Dealers will have the option to link from their respective Toro-branded website to a new or existing dealer website. "ARI has given us a solution that provides our dealers with a fully Toro-branded online experience for the 2016 spring selling season," said Rob Little, marketing director for Toro's residential & landscape contractor businesses. "We'll now be better equipped to help our dealers promote Toro's strongest offers through up-to-date banners and other information we'll auto-populate on their Toro-branded pages." "We are excited to work with Toro to offer its dealers a seamless, branded online experience to drive online leads and in-store sales," said Roy W. Olivier, ARI president and CEO. "The launch of our robust, user- friendly OPE dealer website platform, paired with the ability to integrate product data for equipment and parts from The Toro Company, will help the Toro dealer network 'Sell More Stuff'!" NEW PRODUCTS PRODUCTS PRODUCT NEWS 26 FEBRUARY 2016 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com Designed for professional arborists, the Stihl MS 201 T C-M is the first top-handle saw equipped with Stihl M-Tronic technology. This intelligent engine management system results in a reliable and fuel-efficient machine that performs optimally in a variety of conditions. "The microprocessor-controlled engine management system automatically adapts to changes in environment such as altitude and temperature," said Kent Hall, Stihl Inc. senior product manager. "Whether at the top of a 60-foot oak tree or pruning the lower limbs of a pine, this saw will provide the same level of quality performance." Several additional features make the MS 201 T C-M an ideal choice for tree service professionals: Excellent power-to-weight ratio — 35.2-cc engine and low weight (8.16 pounds) — allows for optimal maneuverability and performance Highly efficient, low-emission engine means arborists will save money on gasoline costs and won't have to climb down as often to refuel Low-vibration, ergonomic design delivers balanced operation, allowing users to work longer with less fatigue Top handle with comfortable gripping points for controlled cuts around limbs and branches The translucent tank lets the arborist easily see when fuel levels are low, and the toolless fuel and oil filter caps make refueling and oil changes a breeze. Stihl unveils next-generation top-handle arborist chain saw ARI to provide branded websites for Toro dealers in North America Seat Magic Tractor Seat Repair easily repairs rips, holes and gouges in tractor seats. Simply apply Seat Magic, let it dry, and it magically becomes part of the seat, creating a soft, smooth, flexible and durable surface that resists weather. Seat Magic replaces duct tape — no more wet, soggy seats — and avoids expensive seat replacement. Ideal for other foam products, including armrests, cushions and foam seats, Seat Magic is available in black and yellow. Seat Magic Tractor Seat Repair

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