CONTENTS:
4 FEBRUARY 2016 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
FEBRUARY 2016 | Volume 59 | Number 2
12 Top 10 marketing and sales tips
Channeling his inner David Letterman, Jeff Sheets, founder and
owner of OPE Consulting Services, provides his own top 10 list
consisting of five marketing tips and five sales tips.
14 In-store marketing makeover
Colleen Malloy, ARI's director of marketing, walks you through an in-
store marketing makeover to help you create a shopping experience that
will keep your customers coming back for more.
16 2016 Industry Forecasts
In the last of a two-part series, Outdoor Power Equipment
shares the thoughts of three outdoor power equipment industry
leaders about the state of the industry.
18 7 things every business owner
should do in 2016
Steve Brillion, CPA, partner in the Audit and Accounting
Department of Warady & Davis, LLP, provides a list of seven things
that every business owner should make time to do every year to
achieve long-term business and personal success.
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Cover image provided by istockphoto.com/YVANDUBE
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FEATURES
DEPARTMENTS
PRODUCTS
20 Equipment Focus:
String Trimmers & Edgers
6 Upfront
7 Anonymous Distributor
8 Industry News
28 Marketplace
31 Distributor News
33 Key Distributors
34 Calendar of Events
34 Advertisers' Index
26 Product News
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.)
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