Issue link: https://read.dmtmag.com/i/213702
58 PREVIEW! • DECEMBER 2013 • WORLD FENCE NEWS "What happens here, stays here" was one of the most iconic advertising slogans ever Cool PulJak tee shirts are back, now available in neon colors! BRANFORD, Conn. — PulJak, Inc. president Phil Bacon has announced the release of a new batch of PulJak tee shirts – made in the U.S.A., all cotton, and with a slightly risque slogan. PulJak is, of course, the famous "Fenceman's Friend" chain link fence tool designed to stretch, lift, align and clamp chain link fabric. The signature tee shirts now come in safety neon colors, said Bacon, adding that one tee shirt is free with every six PulJaks ordered. The famous PulJak "We had to look hard to find a totally Americanmade shirt," said Bacon. "Because we are proud of the fact that PulJak is a 100% made in the U.S.A. product, we felt it would be irresponsible to offer a tee shirt that was not made here, by American labor." For more information, call 203-500-2520, fax 203-738-1088 or e-mail puljak@comcast.net. Also visit the web site www.puljakusa.com. SECURE GATE SYSTEMS, INC. Everyone has heard the famous Las Vegas ad campaign built around the "What happens here, stays here" slogan. But besides the success in bringing tourism to Sin City, it also gained a life of its own in popular culture. Actually, 2013 marks the 10th anniversary of the award-winning campaign. A new campaign was recently launched whose concept is a variation of the original "What happens here" theme and will feature three TV commercials airing through May 2014. During the late 1990s, the Las Vegas Convention and Visitors Authority (LVCVA) and its ad agency of record, R&R Partners, discovered that Las Vegas consumers related to the destination through the human desire for "adult freedom." This allowed the LVCVA and R&R Partners to position the destination as an international brand and not just a travel brand, one of the first destinations ever to do so. The first TV spots were shot in November 2002 by famed Super Bowl ad director Bryan Buckley. The campaign was set to launch with the sultry "Mistress in Disguise" spot during the 2003 Super Bowl when it was famously rejected by the National Football League (NFL). "Mistress in Disguise" suddenly became "the ad that the NFL doesn't want you to see," sparking media frenzy and garnering more than $6.7 Original Manufacturer of Preassembled High Security Emergency Egress Gates Opens Every Time with Patented Reliability Toll Free 866-725-6995 • www.securegatesystems.net million in publicity for Las Vegas, according to LVCVA. In 2004, the LVCVA and R&R Partners won the Brandweek Grand Marketer of the Year Award, the first time an advertising agency had ever won this award with a client. Since then, the campaign has been inducted into the Madison Avenue Advertising Walk of Fame; parodied by "Saturday Night Live"; profiled on the front page of The New York Times; named one of the top 10 best destination marketing campaigns ever by Forbes; and inspired "The Hangover" movie franchise. Since the campaign's inception, Las Vegas has experienced a nearly 10 percent spike in visitor volume, from more than 35.5 million travelers in 2003 to a record-breaking 39.7 million travelers in 2012, the visitor's bureau reported. More than $6 billion of reinvestment into the destination is currently underway along the resort corridor, in downtown Las Vegas and by the LVCVA on capital projects set to open over the next decade. "While this success cannot be directly linked to the 'What happens here, stays here' campaign, there is no denying that the destination moniker has raised the profile of Las Vegas on a global scale," said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA). Plan now for CFIA FenceCraft 2014 The Canadian Fence Industry Association's (CFIA) FenceCraft 2014 trade show is scheduled for January 7 – 9, 2014 at the Toronto Congress Centre in Toronto. CFIA will hold a meeting during that same time. The show will be held in conjunction with the Landscape Ontario trade show and conference for added exposure and attendance, noted Evie Isenberg, FenceCraft 2014 chair. Prospective exhibitors may view the trade show floor plan at the web site www.locongress.com. Also visit the show web site at www.cfia.ca/en/FenceCraft.htm. For additional information, contact Isenberg via e-mail at evie@medallionfence.com, phone 905-832-2922 or fax 905-832-1564.