Issue link: https://read.dmtmag.com/i/437570
w w w . p o w e r s p o r t s b u s i n e s s . c o m NEWS: Arctic Cat names new CEO . . . . . . . . . . . . . PAGE 3 CYCLE: Vandiver on Suzuki's resurgence . . . . . . . . PAGE 22 FOCUS: Industry teams up for Make-A-Wish . . . . . PAGE 29 AFTERMARKET: PSB launches Nifty 50 contest . . . . . . . . . PAGE 31 UTVUnderground.com announced that Polaris RZR will be the title spon- sor of the first-annual UTV World Championship, set for Feb. 19-21 in Laughlin, Nev. This new event will feature two world championship UTV races, including a Best In The Desert Championship points race and a short course/motocross-style Production UTV Championship race. In addition to the growing prize purses and contingency cash, Polaris RZR will be awarding the winners of both championship races a brand new Polaris RZR XP1000 each. More prizes will be announced as the race weekend draws near. "We are thrilled to have Polaris RZR as our title sponsor. They believe INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE Breaking ground Another Power 50 dealership is expanding, as it breaks ground on a new facility. SEE PAGE 30 HOTNEWS EICMA 2014 PSB shares exclusive photos from the November event, which drew more than 600K to Italy. SEE PAGE 6 Top choice An ORV consumer survey indicates that the Polaris RZR is still No. 1. SEE PAGE 20 Dealership benefits from new location across from famous sign BY LIZ KEENER MANAGING EDITOR It was 10 a.m. on a Wednesday in October, and Las Vegas Harley-Davidson was buzzing. A few people lined up at the parts counter; a couple was consulting with someone in service, while a few customers perused the options at the T-shirt bar, and others took time to get their photo snapped with the State of Nevada 150th Anniversary bike. For some dealerships, that could be con- strued as normal, but at it's new location, LVHD had yet to set the stage for normal. Wednesday, Oct. 1 was only the second day the dealership had been open to the public, and the dealership had yet to even communicate with its fans that it was open, only notifying them that the Fri- day, Oct. 3, wet T-shirt contest would be at the new location. Yet, there the dealership sat, relatively busy for a weekday morning, as consumers began arriving in their own vehicles, via cab and from simply walking across Las Vegas Boulevard from the famous Welcome to Fabulous Las Vegas Nevada sign. STRONG START Don Andress, president of the dealership, and vice president Tim Cashman were happy to see the crowd that had filtered in that day. And they've been glad with the dealership's perfor- mance since its opening. "It's been great. The month of October, which is a big riding month in and around southern Nevada, was fantastic," Cashman told Powersports Business. LVHD has had a place in the famous Nevada See Las Vegas H-D, Page 7 Vendors get positive reception to 2015 product BY DAVE McMAHON EDITOR IN CHIEF Legend Suspensions owner Jesse Jurrens had a for- midable lineup of new products for dealers and reps to view during the Drag Specialties National Vendor Presentation in Madison, Wis., earlier this year. And now that 2015 is closer than ever, deal- ers are on the cusp of being able to get those new parts onto bikes. In 2015, Legend Suspensions will release new Aero Softail suspensions and expanded Revo Coil suspension fitments for Dyna, FXR and Sportster. Dealers and reps at the Drag NVP were the first to take a look. "The Drag NVP Showcase is always a very strong event, and NVP was attended again this year," Jurrens said. "I was very pleased with the PSB: FOCUS Pre-owned SEE PAGE 12 Drag NVP 'a home run' See NVP, Page 7 See Hot News, Page 3 December 29, 2014 • Volume 18, Number 1 • $3.99 UTV industry summit set for Feb. WELCOME TO FABULOUS (Left) Tim Cashman, vice president and co-owner of Las Vegas Harley-Davidson, shows off the dealership's new location off Las Vegas Boulevard. (Below) To encourage visitors to consider renting a Harley-Davidson during their Las Vegas trip, LVHD has a large map of the local riding areas outside its rental office, with a large map of the U.S. behind the rental counter. (From left) Legend Suspensions owner Jesse Jurrens, Wade Hallett from the Drag Specialties purchasing department and Drag Specialties sales rep Duke Durham at the Drag Specialties NVP in Madison earlier this year.