Issue link: https://read.dmtmag.com/i/437570
Auction/Pre-owned 18 • December 29, 2014 • Powersports Business www.PowersportsBusiness.com BY LISA PELISSIER CONTRIBUTING WRITER Editor's note: Here's a look at ATV and side-by- side searches on Kelley Blue Book's KBB.com from September-November. ATV The list of the top 10 most researched ATVs on KBB.com this fall was varied as far as manufacturer, model year and type (sport or utility ATV). Despite the seeming disparity of the models on the list, nine of the top 10 ATVs had displacements between 400cc and 500cc. Six of the top 10 most researched ATVs were utility ATVs, and the other four were sport. Model years on the top 10 list ranged from 2000 to 2013, a wider range than any other top 10 list this fall. Three ATVs on the list garnered more KBB.com web hits this fall than they did in 2013, and two of those were the two newest ATVs on the list, the 2012 and 2013 Polaris Sportsman 500 HO. Polaris took five of the spots on the top 10 most researched ATV list. Honda and Yamaha each had two ATVs on the list, and Suzuki had one. SIDE-BY-SIDES The 2008 Polaris Ranger RZR 800 once again took the No.1 spot on the list of the 10 most researched utility vehicles. It garnered 21 percent more hits than the No. 2 vehicle on the list, despite a decline of 23 percent compared to one year ago. Utility vehicles saw four models receive more KBB.com web hits than they did last fall. Polaris took seven spots on the list of the top 10 most researched utility vehicles. Yamaha took the other three. The change in KBB.com web hits among the top 10 most researched utility vehicles was inconsistent, with decline of as much as 32 percent and gains of as much as 198 percent. The No. 2 vehicle on the list received 53 percent more KBB.com web hits than the No. 3 model on the list, a percentage that was nearly identical to their position with relation to one another one year ago. PSB Lisa Pelissier is a senior powersports analyst at Kelley Blue Book. Change from 1 year ago KBB Suggested Retail Value KBB Trade-In Value 1 2008 Polaris Ranger RZR 800 down 23% $4,435 $6,435 2 2006 Yamaha Rhino 660 4x4 down 4% $3,700 $5,380 3 2007 Polaris Ranger XP down 4% $4,090 $5,940 4 2013 Polaris RZR S 800 up 198% $6,860 $9,770 5 2011 Polaris Ranger RZR 800 up 26% $5,470 $7,920 6 2008 Yamaha Rhino 700 4x4 down 13% $4,160 $6,040 7 2010 Polaris Ranger RZR 800 S down 13% $6,170 $8,825 8 2009 Polaris Ranger RZR 800 up 9% $4,825 $6,995 9 2009 Yamaha Rhino 700 4x4 up 10% $4,505 $6,535 10 2008 Polaris Ranger XP down 32% $4,415 $6,400 Year Make Model UTILITY VEHICLES (SIDE X SIDES) TOP 10 MOST RESEARCHED POWERSPORT VEHICLES ON KBB.COM: SEPT TO NOV 2014 Change from 1 year ago KBB Suggested Retail Value KBB Trade-In Value 1 2005 Honda TRX450R down 16% $1,635 $2,435 2 2004 Polaris Sportsman 500 4x4 down 12% $2,100 $3,095 3 2005 Polaris Sportsman 500 4x4 down 22% $2,280 $3,350 4 2007 Honda TRX400EX down 16% $1,565 $2,330 5 2006 Yamaha YFZ450 down 2% $1,745 $2,590 6 2012 Polaris Sportsman 500 HO up 3% $3,040 $4,425 7 2013 Polaris Sportsman 500 HO up 28% $3,175 $4,620 8 2007 Yamaha Grizzly 700 4x4 down 7% $2,925 $4,260 9 2000 Polaris Sportsman 500 4x4 down 3% $1,490 $2,230 10 2003 Suzuki LT-Z400F QuadSport Z400 up 2% $1,220 $1,855 Year Make Model ATVS Source: Kelley Blue Book New certified pre-owned program launched EFG Companies provides consumers with protection plan for pre-owned bikes EFG Companies, the innovator behind the Hyundai Assurance program, announced the launch of Certified Hide, a motorcycle certified pre-owned (CPO) program that increases unit sales by enhancing pre-owned offerings. Certified Hide gives dealers a purchase- motivating tool to increase pre-owned sales with a 106-point inspection, complimentary 30-day, 60-day, or 90-day unlimited mile options for limited powertrain coverage. "Certified limited powertrain protection programs are common in the automotive realm, but are rare in the motorsports indus- try," said Chris Clovis, vice president of sales for EagleRider. "The key is value — offering consumers pre-owned motorcycles for thousands less than new, while still providing the pro- tection and financing of a new bike. Our CPO program from EFG Companies eliminates the 'Buyer Beware' from a used bike purchase, replacing it with confidence and excitement." With the combined effect of consumers being wary of the economy and motorcycle sales dependency on discretionary income, dealerships competing for unit sales need a significant value-add to incentivize consumers to make a motorcycle purchase. "As recession-worn consumers return to motorcycle dealerships, we can expect pre-owned sales to increase as consumers look for less expensive options that they can maintain even in another economic downturn," said Glenice Wilder, vice presi- dent of EFG Motorsports. "For example, EagleRider, the world's largest motorcy- cle travel company, used our motorcycle CPO program to demonstrate their com- mitment to their consumers and provid- ing quality service, and have already seen a 19 percent increase in unit sales in the first 30 days since the program launched." PSB sales for EagleRider. "The key is value — offering consumers pre-owned motorcycles for thousands less than new, while still providing the pro- tection and financing of a new and excitement." With the combined effect of consumers being wary of the economy and motorcycle sales dependency on discretionary EFG's new Certified Hide certified pre-owned program is now available for dealership purchase. 2005 Honda TRX450R 2013 Polaris RZR S 800 "There are some sport bikes that we've sold for a fifth time," said Johnson, who was the first hire by Simply Street Bikes owner Brian Cox in 2008 after having sold his own nearby service shop ("When I was hired, back here in service it was me, my tool box and one lift."). "Some of the smaller bikes come in time after time. A guy will buy it then he's ready for something bigger. The next guy does the same thing and on and on." From sport bikes to sport tourers to cruis- ers, the pre-owned variety has something for all types of street riders. Eight bike lifts in the service department (six techs are on staff dur- ing the peak season) and the two tire machines bring a growing service clientele. A fully stocked parts department keeps those helmet, apparel and hard parts sales in-house also. It's all part of building a supreme customer service experience for the pre-owned buyer. The seminar series — the second of the year — is yet another "touch" that leads to eventual bike, parts and service sales. Johnson, who grew up in his dad's shop and previously did inspections for SSB's bikes, provided attendees with a highly informative presentation. Chain cleaning and lubing, adjustments, sprocket wear and maintenance intervals for all were only part of Johnson's presentation. "The seminars really are about trying to inform the customers as best we can," Johnson said. "These are maintenance things that they need to be aware of. I'd rather have them come in and spend their money on a set of tires than because they've been able to maintain their bike properly. We want them to take care of their bikes before something escalates into an 'Oh [crap]!' issue. Let's show you how not to get to that point." And that type of rapport builds trust and confidence that is hard to match. PSB SSB CONTINUED FROM PAGE 13 FOCUS PSB 400-500cc pre-owned ATVs are most popular