Issue link: https://read.dmtmag.com/i/437570
FOCUS PSB Auction/Pre-owned www.PowersportsBusiness.com Powersports Business • December 29, 2014 • 15 NPA promotes Altieri to director National Powersport Auctions (NPA) recently promoted Tony Altieri to director of business development. In his new role, Altieri will lead the company's strategic business development initiatives as set by the Execu- tive team and be responsible for managing several major NPA accounts. In addition, Altieri will continue to work on process enhancements such as inventory management, marketing and communication, and sales and partnership strategy. "It is a major role and responsibility, and we believe Tony will do very well," said John Roshala, NPA executive vice president. "In his five-year tenure, Tony has made significant contributions towards establishing strong relationships with our clients and partners. With his experience and proven track record, we look forward to having him play a signifi- cant role in growing our business." Prior to his new role, Altieri was Factory/ OEM manager and was instrumental in not only expanding NPA's existing OEM business but also developing key partnerships with new OEMs. In addition to his powersport accomplishments, Altieri also worked with NPA's partner Penske Automotive Group and created an automotive auction platform. "The past five years have been a great ride with NPA," Altieri said. "I am looking forward to focusing on the future of NPA and the motorcycle industry." Prior to joining NPA in 2009, Altieri was assistant VP of Remarketing for Bank of Amer- ica. He is a graduate of Boise State University, where he played nose tackle for the Broncos. MANHEIM NORTH AMERICA NAMES BARNARD PRESIDENT Cox Automotive president Sandy Schwartz announced on Dec. 12 that Janet Barnard will take on the role as president of Manheim North America, effective immediately. Bar- nard previously served as executive vice presi- dent and chief operating officer. In her new role, Barnard will continue to lead the company's core vehicle auction business that includes 78 operating locations and a team of more than 18,000 employees. BOATS & CYCLES SUCCEEDS IN YEAR ONE In number of visits alone, www.Boatsand- Cycles.com has soared over the competition with more than 2 million hits in its first year fully active online. It is now considered to be one of the largest marine and powersports portals on the web, matching prospective buyers with both private sellers and dealer advertisers. Visitors are able to search listings for sales of boats, PWC, motorcycles, snowmobiles, ATVs, RVs, campers and trailers by manufac- turer and model. The site features more than 100,000 units nationwide. "We have experienced explosive growth in the third and fourth quarter of 2014, mainly due to our automated integration platform," said J. Futch, BoatsandCycles.com senior managing partner. Powersports and marine dealers that have websites hosted by Dealer Spike, ARI and PSN can automatically list and update entire inventories on the Boats & Cycles site, with no redundant data entry required. BoatsandCycles.com is expecting a greater increase in the coming year. "In 2015, we will broaden our base of inte- gration partners to include all website provid- ers that are able to offer dealer XML feeds and expand our portal coverage to the provinces of Canada," Futch said. GIFT CARD PROMO Bayside Harley-Davidson, a 2013 Power 50 dealership in Portsmouth, Va., offered a gift certificate promotion for pre-owned buyers during the holidays. Customers who bought a pre-owned motorcycle received a $1,000 gift card to the dealership. PSB DIGEST Tony Altieri has been named NPA's director of business development.