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FOCUS PSB UTV — Sport 28 • July 13, 2015 • Powersports Business www.PowersportsBusiness.com KBB.com data shows Polaris products unshaken at the top BY LISA PELISSIER CONTRIBUTING WRITER Editor's note: Lisa Pelissier is senior powersports analyst at Kelley Blue Book, and once again turned to her team to provide Powersports Busi- ness with insight into the latest in pre-owned buying interest of side-by-sides on KBB.com. UTV-SPORT Polaris swept the top 10 most researched sport side-by-sides category with its Ranger RZR series. Nine of the top 10 sport side-by- sides displaced 800cc, while the remaining side-by-side displaced 900cc. Newer vehicles are generating growing interest. The average gain for model-year 2011 through model-year 2013 side-by-sides was 30 percent in KBB.com web hits compared to the same time period last year. Model-year 2008 through model-year 2010 vehicles only gained an average of 4 percent. The top 10 sport side-by-sides for 2015 year-to-date are the same 10 models that led the list in 2014. UTV-RECREATIONAL/ UTILITY SEGMENT The top 10 recreational/utility side-by- sides list was evenly split between the Polaris Ranger XP series and the Yamaha Rhino series. The Yamahas were older than the Polaris side-by-sides in the top 10. The Yamahas were between 2005 and 2009 model years, and the Polaris models were between 2007 and 2012. Although the vehicles on the top 10 recre- ational/utility side-by-sides list showed an aver- age decline of 7 percent in KBB.com web hits, overall interest has grown, with the side-by-side category as a whole receiving 27 percent more KBB.com web hits for 2015 to-date compared to the same time period last year. UTV-SPORT 2014 MODELS Polaris took the first eight spots on the top 10 most researched model-year 2014 sport side- by-sides list. Can-Am took the other two spots. Both of the Can-Am vehicles in the top 10 show a decline in KBB.com web hits compared to the total number of hits garnered in 2014. The Polaris RZR XP 4 1000 EPS showed the same trend. It is notable, however, that this comparison is not direct. Model-year 2014 vehicles were on KBB.com for eight months (beginning May 1, 2014), while only five months of 2015 have passed. UTV-RECREATIONAL/ UTILITY 2014 MODELS Relatively new manufacturer Odes has continued to assert its place on the top 10 most researched model-year 2014 recreational/utility side-by-sides list, holding two spots. Despite dropping in rank, the No. 3 and No. 4 ranked Odes models were not far behind the No. 1 and No. 2 ranked Polaris models in KBB.com web hits. It will be interesting to watch this trend over time. Polaris dominated this list, taking five of the top 10 spots with its Ranger and Ranger XP series. In 2014, Polaris only occupied three spots on this list. The manufacturer ousted two Kawasaki side-by-sides occupying those posi- tions last year. UTV-2015 MODELS Polaris also dominated the top 10 most researched model-year 2015 side-by-sides list, with eight spots. Six of those positions are occupied by its sporty RZR series. The other two spots on the top 10 list were occupied by Honda's Pioneer 500, a new offer- ing for 2015, and the Can-Am Commander 1000 DPS. S e v e n o f t h e t o p 1 0 m o s t re s e a rc h e d m o d e l - y e a r 2 0 1 5 side-by-sides were f ro m t h e s p o rt s e g m e n t . T h e r e m a i n i n g three models w e re f ro m t h e re c re - ational/util- ity segment. It must be noted that for many of the smaller manufacturers, Kelley Blue Book has not yet received enough market data to estab- lish used values. Their absence on this top 10 list may not be indicative of their later popular- ity, once used values are published. PSB Get ahold of popular pre-owned RZRs Change from 2014** KBB Suggested Retail Value KBB Trade-In Value 1 2008 Polaris Ranger RZR 800 down 6% $4,390 $6,370 2 2013 Polaris RZR S 800 up 60% $6,630 $9,460 3 2011 Polaris Ranger RZR 800 up 32% $5,430 $7,855 4 2010 Polaris Ranger RZR 800 S up 11% $5,800 $8,380 5 2009 Polaris Ranger RZR 800 up 25% $4,735 $6,865 6 2010 Polaris Ranger RZR 800 down 6% $5,060 $7,325 7 2011 Polaris Ranger RZR S 800 up 13% $6,070 $8,695 8 2012 Polaris Ranger RZR XP 900 up 10% $8,030 $11,265 9 2012 Polaris Ranger RZR 800 up 37% $5,700 $8,250 10 2009 Polaris Ranger RZR 800 S down 4% $5,520 $7,985 Year Make Model MOST RESEARCHED UTILITY VEHICLES: SPORT CATEGORY TOP 10 MOST RESEARCHED UTILITY VEHICLES ON KBB.COM: MAY THROUGH AUGUST 2015* Source: Kelley Blue Book *Data based on KBB.com Web hits from January 1 through May 25, 2015 **Compared to KBB.com Web hits from January 1 through May 25, 2014 *Data based on KBB.com Web hits from January 1 through May 25, 2015 **Compared to KBB.com Web hits from January 1 through May 25, 2014 Change from 2014** KBB Suggested Retail Value KBB Trade-In Value 1 2006 Yamaha Rhino 660 4x4 down 16% $3,540 $5,150 2 2007 Yamaha Rhino 660 4x4 down 1% $3,840 $5,575 3 2007 Polaris Ranger XP down 8% $4,070 $5,905 4 2008 Yamaha Rhino 700 4x4 down 16% $4,160 $6,040 5 2009 Yamaha Rhino 700 4x4 up 5% $4,480 $6,500 6 2005 Yamaha Rhino 660 4x4 down 4% $3,265 $4,750 7 2011 Polaris Ranger XP 800 up 4% $5,470 $7,920 8 2010 Polaris Ranger XP 800 down 20% $5,100 $7,390 9 2008 Polaris Ranger XP down 23% $4,390 $6,370 10 2012 Polaris Ranger XP 800 up 7% $5,840 $8,450 Year Make Model MOST RESEARCHED UTILITY VEHICLES: RECREATION/UTILITY CATEGORY Source: Kelley Blue Book *Data based on KBB.com Web hits from January 1 through May 25, 2015 **Includes KBB.com Web hits for all LE models regardless of color option ***Compared to KBB.com Web hits from May 1 through December 31, 2014 (2014 model year values did not appear on KBB.com until May 1, 2014) Change from 2014** KBB Suggested Retail Value KBB Trade-In Value 1 2014 Polaris Ranger 570 EFI down 5% $5,240 $7,590 2 2014 Polaris Ranger XP 900 EPS LE** down 5% $8,350 $11,675 3 2014 Odes Dominator 800 2DR 4x4 N/A $5,700 $8,250 4 2014 Odes Dominator 800 4DR 4x4 N/A $6,070 $8,695 5 2014 Honda Pioneer 700-4 up 15% $6,580 $9,395 6 2014 Polaris Ranger XP 900 up 17% $7,330 $10,375 7 2014 Polaris Ranger 800 EFI Full-Size down 13% $6,400 $9,145 8 2014 Honda Pioneer 700-2 down 20% $5,520 $7,985 9 2014 Yamaha Viking 700 4x4 EPS SE down 6% $7,650 $10,795 10 2014 Polaris Ranger XP 900 EPS up 9% $7,840 $11,030 Year Make Model MOST RESEARCHED UTILITY VEHICLES: RECREATION/UTILITY CATEGORY Source: Kelley Blue Book *Data based on KBB.com Web hits from January 1 through May 25, 2015 **Includes KBB.com Web hits for all LE models regardless of color option ***Compared to KBB.com Web hits from May 1 through December 31, 2014 (2014 model year values did not appear on KBB.com until May 1, 2014) Change from 2014*** KBB Suggested Retail Value KBB Trade-In Value 1 2014 Polaris RZR XP 1000 EPS LE** up 2% $11,075 $14,920 2 2014 Polaris RZR 800 up 40% $6,260 $8,955 3 2014 Polaris RZR S 800 EPS LE** up 2% $7,790 $10,975 4 2014 Polaris RZR XP 4 1000 EPS down 20% $12,325 $16,325 5 2014 Polaris RZR 800 EPS LE** up 7% $6,950 $9,890 6 2014 Polaris RZR 900 up 71% $8,770 $12,190 7 2014 Polaris RZR 900 EPS LE up 15% $9,290 $12,815 8 2014 Polaris RZR S 800 up 13% $6,950 $9,890 9 2014 Can-Am Commander 1000 down 9% $7,000 $9,955 10 2014 Can-Am Maverick MAX 1000R X rs DPS down 18% $10,900 $14,700 Year Make Model MOST RESEARCHED UTILITY VEHICLES: SPORT CATEGORY TOP 10 MOST RESEARCHED 2014 MODEL YEAR UTILITY VEHICLES ON KBB.COM: MAY THROUGH AUGUST 2015 Source: Kelley Blue Book