Issue link: https://read.dmtmag.com/i/536070
Yuasa Battery Inc. has introduced the Yuasa YTZ8V battery, an absorbed glass mat (AGM) battery designed to replace the origi- nal equipment battery in the 2015 Yamaha YZF-R3 sport bike and the 2015 Honda PCX150 scooter. Measuring 4-7/16 inches by 2-3/4 inches by 5-1/8 inches (113mm by 70mm by 130mm) and weighing 6 lbs. (2.7 kg) while providing 120 CCA, the Yuasa YTZ8V battery offers increased power in a small, lightweight size. The Yuasa YTZ8V battery is 12 volts, rated at 7 AH. The battery is factory activated and maintenance free. The AGM technology used in the YTZ8V is an advanced battery design that elimi- nates water loss. Because of its lead calcium design, an AGM battery will hold its spe- cific gravity more than three times longer than conventional lead antimony types. This means much longer periods between charges when the battery is used less fre- quently, such as winter storage. The Yuasa YTZ8V AGM battery is shipped factory activated, which means it does not require filling before installation. An extensive activa- tion process ensures complete absorption of the electrolyte, so no liquid acid is contained within the battery. This process allows these batteries to be shipped from the factory ready to install. Also, since the electrolyte is absorbed in the special plates and separators, there is no need to worry about leaks on the valuable vehicle parts and accessories. GREAT DAY'S NEW PACKAGING HITS DEALERSHIPS Great Day, Inc.'s new color-label boxes have arrived in dealerships, the company announced. Great Day's products were previ- ously only available in plain white boxes with no photos or specs. The new merchandising is designed for a more appealing store display and to attract consumer attention. "This will help to increase brand aware- ness and sales among the powersports OEMs, distributors and retailers of the Great Day product line," said Great Day vice president Ilar Meeks. Great Day is now working to add full color labels to the boxes housing its UTV overhead gun racks. MOTOVAN PICKS UP SPEED-WAY SHELTERS FOR DISTRIBUTION Speed-Way Motorsport Shelters, the com- pany that offers one of the most unique lines of bike covers to protect a rider's investment expands availability of the product line north of the border, now selling its line into Cana- dian dealership through one of the country's top distributors, Motovan. Everyone at Speed-Way Shelters is very excited to have Motovan in the Speed-Way Shelters family of distributors, the com- pany reported. Initial orders have shipped, and Motovan has immediate availability. The longstanding dealer relationships pos- sessed by Motovan, along with a high level of product knowledge, will bring the desired results to Speed-Way Shelters' respective companies. The company expects a sharp increase in Speed-Way Shelters sales in Can- ada as a result of this new partnership. "This is a major step in expansion of our distribution worldwide," said Don Reeves, president of Speed-Way Motorsport Shelters. NOLAN GROUP IMPLEMENTS MAP POLICY Nolan Group has implemented a MAP policy that became effective June 30. Due to the innovative nature of Nolan's products, it is often necessary for authorized retailers and their sales associates to commit significant time and resources toward learn- ing and supporting its products. As such, Nolan offers its products to authorized retail- ers at a cost/price structure that the company believes fosters the profitability necessary to fund the aforementioned activities. Therefore, it is the purpose of this MAP policy to support its mutually beneficial cost/price structure and to maintain a level playing field for all authorized retailers, regardless of size and purchasing power. MAP policy refers only to the price that an authorized retailer chooses to advertise in print, direct mailing and emailing, radio, Internet, telephone, FAX and all other forms of pricing advertisement — not to the price at which an authorized retailer actually sells our products. Contact your distributor for complete information, or contact Nolan directly at: 866-2helmet or sk@cimaint.com. PSB DIGEST www.PowersportsBusiness.com AFTERMARKET Powersports Business • July 13, 2015 • 51 a guy who jumps dirt for a living; he's really been able to create something outside of that, and I think that was really compelling to us as a company." Adams, Dumont and Moore were chosen for many of the same reasons. "If you look at where we're going, we're not just talking about trying to get the guy who wins everything; we're trying to talk to the people who have a big following on Ins- tagram and have kind of a life outside their sport. That's really important to us because I think socially sharing a life outside is more valuable to your fan base if you're an athlete," Adderton added. THE 360FLY CAMERA Adderton is just as enthusiastic about 360fly's athlete partners as he is about the camera itself. He explained the single-point-of-view experi- ence is lonely because viewers can only see what's in front of the camera. With 360fly, viewers can see more, and even those who took the video themselves can see the experience in a whole new way. "There's nothing better than a 360 camera that gives you the ability to capture more that's going on, so that instead of missing the money shot with a single-point-of-view camera, you get to capture it with a 360-degree camera," Adderton said. Not only can the video be used for entertain- ment purposes, but it might give users a better view into why they crashed, for example, or why they went faster or slower on any given lap, because they not only can see footage in front of them, but they can swipe the camera around and see footage of themselves. With the 360-degree view, the 360fly camera also allows for a virtual reality (VR) experience to anyone who has a VR headset. Adderton recently placed a 360fly in the cen- ter of the table at his daughter's 10th birthday party, recording the entire event, then he edited the video and showed it to her and her friends using a pair of VR goggles. "Now every day my daughter grabs my phone and puts the goggles on, and she can relive her birthday party because she's there, and I think that's one of the benefits and joys of opening up a whole new world to VR users who probably were not even being targeted by the bigger VR companies. So we think there's a tremendous value in that part of the business," Adderton said. The video can also be viewed in a standard flat-screen format with swiping allowing for 360-degree views. REAL-TIME POSTING In addition to offering a whole new video per- spective and the virtual reality option, 360fly also comes with an app for iOS and Android devices that allows users to edit and upload their videos on the go. "You can go back using your smartphone, and you can edit, transfer it across; you can add music; you can do all of the crazy little things you want to do with it without having to get to your desktop, and literally share it and send it straight away to one of your social networks," Adderton explained. He said the 360fly app was important to add in a time when Instagram and Facebook users have become "real-time addicts." Reed, for example, will have the ability to take 360fly video of a practice run and share it quickly with his fans. The app was so important to Adderton that t h o u g h t h e c a m e r a w a s ready earlier, he pushed the on-sale date of the 360fly back to this August or September, to assure the app would work the way he wanted it to. He said he waited until the app "gave me the experience I was looking for, gave me the experience of edit and share and add music and all those cool and wonderful things that I want to be able to do that today, I have to go into like iMovie or Final Cut Pro to do. I wanted the ability to be able to do that on the phone, so we've really been able to hone in on that, and that's one of the reasons why we pushed it back a little bit to make sure the software matched the experience that the hardware's going to give," he said. When the 360fly camera hits the market late this summer, the goal is to have it acces- sible in consumer electronic retailers as well as specialty retailers, such as powersports dealerships. Adderton wants to get the cam- era in the hands of consumers not only in the U.S. but worldwide. "I'm very happy and very comfortable that we're going to have a nice place in the market- place, and we'll be able to grow that and with everything, technology gets better and it gets faster, and everything will start to improve for us," he said. "So I think in the next 12 months we're going to be fairly good force in the 360 video market." PSB The 360fly camera, which is smaller than a baseball, cap- tures video 360 degrees around its single lens. 360FLY CONTINUED FROM PAGE 50 Yuasa AGM battery unveiled for Yamaha sport bike, Honda scooter The Yuasa YTZ8V AGM "Increased power in a small, lightweight size" is how Yuasa describes its lat- est YTZ8V AGM battery for a Yamaha motor- cycle or Honda scooter. Great Day's new color-label packaging is hitting deal- erships now. Speed-Way Motorsports Shelters are now available in Canada, thanks to distribution by Motovan.