MARKETPLACE
4xPro . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.4xpro.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Aegis Powersports . . . . . . . . . . . . . . . . . . . www.aegispowersports.com . . . . . . . . . . . . . . . . . . . . . . 33
AIMExpo . . . . . . . . . . . . . . . . . . . . . . . . . . www.aimexpousa.com . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Amsoil . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.amsoil.com/powersports . . . . . . . . . . . . . . . . . . . . 25
Auction 123 . . . . . . . . . . . . . . . . . . . . . . . . www.auction123.com/powersports . . . . . . . . . . . . . . . . 44
Bates Footwear . . . . . . . . . . . . . . . . . . . . . www.batesfootwear.com . . . . . . . . . . . . . . . . . . . . . . . . 30
Big Bike Parts . . . . . . . . . . . . . . . . . . . . . . www.bigbikeparts.com . . . . . . . . . . . . . . . . . . . . . . . . . 42
CFMOTO Powersports . . . . . . . . . . . . . . . . . www.cfmoto-us.com . . . . . . . . . . . . . . . . . . . . . . . . 34-35
DragonFire Racing . . . . . . . . . . . . . . . . . . . www.dragonfi reracing.com . . . . . . . . . . . . . . . . . . . . . . . 27
Eagle River Derby Track . . . . . . . . . . . . . . . . www.derbytrack.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Eastern Powersports Auctions . . . . . . . . . . . www.easternpowersports.com . . . . . . . . . . . . . . . . . . . . 16
EPI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.epiperformance.com . . . . . . . . . . . . . . . . . . . . . . . 43
Hardline Products . . . . . . . . . . . . . . . . . . . . www.hardlineproducts.com . . . . . . . . . . . . . . . . . . . . . . 42
HISUN Motors . . . . . . . . . . . . . . . . . . . . . . www.hisunmotors.com . . . . . . . . . . . . . . . . . . . . . . . . . 31
Hydro-Turf . . . . . . . . . . . . . . . . . . . . . . . . . www.hydroturf.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
ITP Tires . . . . . . . . . . . . . . . . . . . . . . . . . . . www.itptires.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Kolpin . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.kolpin.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Kuryakyn . . . . . . . . . . . . . . . . . . . . . . . . . . www.kuryakyn.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Kymco USA . . . . . . . . . . . . . . . . . . . . . . . . www.kymcousa.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Lonski & Associates . . . . . . . . . . . . . . . . . . www.henrylonski.com . . . . . . . . . . . . . . . . . . . . . . . . . . 51
M&M MotorMall . . . . . . . . . . . . . . . . . . . . . www.dealercostparts.com . . . . . . . . . . . . . . . . . . . . . . . 38
Maxxis International USA . . . . . . . . . . . . . . www.maxxis.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
MotoLease Division . . . . . . . . . . . . . . . . . . www.motolease.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Namura Technologies . . . . . . . . . . . . . . . . . www.namura.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
National Powersport Auctions . . . . . . . . . . . www.npauctions.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Parts Unlimited . . . . . . . . . . . . . . . . . . . . . www.parts-unlimited.com . . . . . . . . . . . . . . . . Inside Cover
Powersports Business Marketing Solutions . . www.powersportsbusiness.com . . . . . . . . . . . . . . . . . . . 50
Powersports Business Power 50 . . . . . . . . . . www.powersportsbusiness.com/power-50 . . . . . . . . . . . 52
Powersports Business Subscription . . . . . . . www.powersportsbusiness.com/subscribe . . . . . . . . . . . 48
Prospec Electronics . . . . . . . . . . . . . . . . . . www.prospecelectronics.com . . . . . . . . . . . . . . . . . . . . . 41
Sam's Powersports Garage . . . . . . . . . . . . . www.samspowersportsgarage.com . . . . . . . . . . . . . . . . . 36
Scorpion Sports . . . . . . . . . . . . . . . . . . . . . www.scorpionusa.com . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Seizmik . . . . . . . . . . . . . . . . . . . . . . . . . . www.seizmik.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Sentry Insurance . . . . . . . . . . . . . . . . . . . . www.sentry.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Short Block Technologies . . . . . . . . . . . . . . www.shopsbt.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Spectro Oils of America . . . . . . . . . . . . . . . . www.spectro-oils.com . . . . . . . . . . . . . . . . . . . . . . . . . . 28
STA-BIL . . . . . . . . . . . . . . . . . . . . . . . . . . . www.sta-bil360.com . . . . . . . . . . . . . . . . . . . . .Back Cover
Synchrony Financial . . . . . . . . . . . . . . . . . . www.synchronybusiness.com/powersports . . . . . . . . . . . 11
Trombetta . . . . . . . . . . . . . . . . . . . . . . . . . www.trombetta.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Vee Rubber . . . . . . . . . . . . . . . . . . . . . . . . www.veerubber.co.th . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Vialink . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.vialinkgroup.com . . . . . . . . . . . . . . . . . . . . . . . . . . 39
ADVERTISER INDEX
CLASSIFIED
ADS
www.PowersportsBusiness.com Powersports Business • July 13, 2015 • 55
NORTHERN MINNESOTA'S Premier Power Sports Dealer
Sales/Service/Rentals w/ Impressive Lake Shore/
Real Estate Home. Multi Line Franchises, ATV • Snow •
Marina. 5 Acres, Multiple Buildings 46 yrs. Same
Location readytosale@yahoo.com
sales, so that the dealership is still investing in
the manufacturer.
"New bikes are important … they need to
move new units to keep business going and
to keep investment in future growth," Lyon
said. "If you have the ability to sell both new
and used, you need to sell new in order to keep
the manufacturer still moving units and allow
them to reinvest, which, big-picture-wise, will
help everybody."
Lyon uses the aforementioned "fail fast"
approach in all aspects of the dealership, includ-
ing events. Wilkins employs an After Action
Review (AAR) process, so it can analyze what
can be done differently in future events, no
matter its success. "If you're not sitting down to
review your past actions, I think you're missing
out. Every event that we've had has been affected
by AARs," Lyon said. "Wilkins H-D does it dif-
ferently; that's our culture: We want to know
how we can do it differently in the future."
While gearing up for June's Customer
Appreciation Night, Lyon promised some sur-
prises that customers are not used to. "Our goal
is to surprise customers with certain oppor-
tunities that they would not expect during a
typical customer appreciation event," he said.
"It's not about hot dogs and free soda, it's about
making sure that your customers feel like
they've truly been appreciated."
PSB
WILKINS H-D
CONTINUED FROM PAGE 54
CALL
763-383-4400
TO ADVERTISE IN
MARKETPLACE
Follow
Powersports Business
