Issue link: https://read.dmtmag.com/i/536070
50 • July 13, 2015 • Powersports Business AFTERMARKET www.PowersportsBusiness.com 360fly camera offers Reed a new view on, off track 360-degree camera company signs Reed as an ambassador BY LIZ KEENER MANAGING EDITOR If you're going to launch a new product from a new company in the powersports market, it's not a bad idea to sign someone familiar to the industry to help promote your brand. Luckily for 360fly, a new video camera company, its ambassador Number TwoTwo Chad Reed is about as familiar as they come in the powers- ports world. 360fly, Inc. is the company behind a new single-lens camera that captures video in a 360-degree format. Once recorded, the video allows users to swipe in all directions to catch a full view of what was happening when the video was taken. For example, if someone like Reed has the 360fly camera on his handlebars, by swiping the video, the viewer can see not only the road or track in front of the rider, but the viewer can also scroll and see to the left, right and above and even turn it the view around to see the rider himself. Peter Adderton, the founder of Boost Mobile, has come on board as CEO of 360fly, and as a motocross and mountain bike enthusi- ast, he has been impressed with the technology since before he earned his latest post. "I literally had been a big action cam user for many, many years, and I was sent this camera, this 360fly camera, by some friends of mine that were invested in it down in San Diego, and they said, 'Can you check this out?' So I put it on my mountain bike and came back just totally in love with this concept of being able to capture everything that was around me," he told Powersports Business. When offered the opportunity to lead 360fly, he was just as enthusiastic because of the camera's innovation in an already exist- ing and hot market that currently focuses on single-point-of-view cameras. "It really is exciting," he said. "If you look at the single-point-of-view cameras, I think people are getting a little bit tired of them; I think people are tired of shooting in just one direction." SIGNING REED Adderton's experience with Boost Mobile seg- ued nicely into booking not only Reed, but also flatland BMX rider Terry Adams, freestyle skiier Simon Dumont and surfer Carissa Moore to become ambassadors for the brand. "I've been involved in the action sports world for quite a while, so my relationship with Chad and all of the athletes goes back to like 2002, 2003," Adderton said. As an ambassador, Reed will promote 360fly at public appearances, in media interviews and in his social media activity. Though Reed has won multiple Supercross championships, his record wasn't the only reason 360fly partnered with him. "There's a lot of Supercross/motocross riders that we could get. The reason why I like Chad, obviously he's a champion, but more impor- tantly, he's a family man, and our whole concept about our camera is about sharing not just yourself but your family, so I would like to think we signed Chad as a dad as much as we signed Chad as a Supercross/ m o t o c r o s s s t a r , " A d d e r t o n explained. "I think it's critical to our strategy, so that's one of the reasons why we like Chad. I think he's done an incredible job building his brand beyond Supercross racer Chad Reed has signed on to be an ambassador for 360fly, Inc. See 360fly, Page 51 Chad Reed will promote 360fly in public appearances, in media interviews and in his social media activity.