Issue link: https://read.dmtmag.com/i/570649
www.BoatingIndustry.com October 2015 | Boating Industry | 3 Volume 78 | Number 8 CONTENTS Boating Industry MOVERS & SHAKERS 4 innovative leaders shaking up the industry ON THE COVER: Dusty McCoy, chairman and CEO, Brunswick Corp. Photo by Morgan Anderson Photography, Inc. 16 BOLD MOVES Seven individuals — and one family — that are embracing change CUSTOMER SERVICE + CSI programs offer many benefi ts for improving business MARKET TRENDS: WATER SPORTS How water sports attract young buyers and appeal to current consumers MARKET FOCUS: INTERIORS Suppliers discuss how styling, comfort and quality drive boat interiors At The Helm 6| THE MILLENNIAL CONUNDRUM Guest Column 14| TIPS FOR MANAGING MILLENNIALS FEATURES 26 34 40 MARKET TRENDS: WATER SPORTS Boating Industry INTELLIGENCE YOU CAN PROFIT FROM O C T O B E R 2 0 1 5 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0 Plus 11 other leaders shaking up the industry ALSO IN THIS ISSUE ALSO IN THIS ISSUE ALSO IN THIS ISSUE CUSTOMER SERVICE RESEARCH MOVER & SHAKER THE YEAR of DUSTY MCCOY BRUNSWICK 50 40 34 EDITORIAL COLUMNS 50