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MARKET FOCUS SECTION { INTERIORS } October 2015 | Boating Industry | 51 www.BoatingIndustry.com products SeaDek creates have remained a vital portion of the business. In the years to come, SeaDek plans to focus on new ways to apply graphics and patterns to its products. "These days, with the Internet, Amazon [and] mass cus- tomization, I think most consumers expect most things to be somewhat customized," said Jason Gardner, vice president of marketing and advertising at SeaDek Marine Products. "People want their boat to be unique and express who they are and what they like, and I think we've been able to latch onto that and re- ally provide a really cool custom option to our customers and our OEMs' customers." In the modern marine industry, much of styling is about col- oration, which is different than what many manufacturers are used to in the past. "For the most part, if you look at the marine industry as a whole, it kind of lives in the neutrals and it lives in 'off-white, white and then maybe another shade of white or beige,'" said William F. McDaniel, marine market manager at Glen Raven Custom Fabrics, LLC, parent company of Sunbrella Marine. "We're seeing that [manufacturers are] actually adding more of a vivid pop, brighter design element of color component to the material of the boat." Infinity, manufacturer of Luxury Woven Vinyl, has noticed that the consumer who has an eye for color and design exists INFINITY LUXURY WOVEN VINYL STARTED WITH A VINYL FACING FOR FLOORING, BUT WILL NOW ALSO BE MOVING INTO UPHOL- STERY AND BIMINI TOPS. within the boating world and it is imperative to have the offerings they desire. Infinity unveiled a line of upholstery and bimini tops at IBEX, which will carry many of the characteristics of the woven vinyl floor covering the company is known for best. The company's Luxury Woven Vinyl is currently available in 17 collections and 160 colors. These new product lines will also be available in a wide array of colorations. "Because we are the manufacturer of all of these [products] supplying them direct to the boating industry, designers will be able to choose a color direction that will flow seamlessly from bimini to upholstery vinyl to floor covering," said Warren J. McCrickard, marketing and communications director at Infinity. "We can appease that desire for a complete look." Personal styling is something Springfield Marine is also seeing with consum- ers. While only 10 percent of the company's catalog was previously dedicated to upholstery, that quantity has now risen to 25 or 30 percent. "We still have our basics that we've had in our catalog now for years, but we've added new seating designs [and] styles," said Danny Sweeney, director of sales and marketing at Springfield Marine Group. Springfield Marine introduced its new line of materials through a swatch- book at IBEX. These materials have different pattern designs in the grains of the