Issue link: https://read.dmtmag.com/i/592917
FOCUS PSB Helmet & Apparel www.PowersportsBusiness.com Powersports Business • November 9, 2015 • 23 a helmet in Canada is $170 (Canadian). The U.S. motorcycle helmet and helmet accessory data was compiled from Lightspeed DMS transactions at dealerships from Septem- ber 2014 through August 2015. The metric dealership data was from transactions at 1,464 dealerships, with 471,534 units sold. The total retail price of the helmets sold at metric dealer- ships was $68.7 million. V-twin data was from 192 dealerships, with 62,231 helmets sold at a total price of $9.1 million. Canadian data comes from 142 dealers who sold 38,197 units for a total retail of $6.4 mil- lion. PSB MOTORCYCLE HELMET AND HELMET ACCESSORY $ SALES SUPPLIERS BY PERCENT OF SALES; SEPT. 2014 – AUG. 2015 1,464 DEALERS: 471,534 UNIT SALES, $68.7M, METRIC DEALERS ONLY MOTORCYCLE HELMET AND HELMET ACCESSORY $ SALES SUPPLIERS BY PERCENT OF SALES; SEPT. 2014 – AUG. 2015 192 DEALERS: 62,231 UNIT SALES, $9.1M, V-TWIN DEALERS ONLY MOTORCYCLE HELMETS SALES BY MONTH SEPTEMBER 2014 – AUGUST 2015 1,798 DEALERS, $84M IN SALES, ALL DEALER TYPES COMBINED Other 3% Scorpion Sports 1% Ducati 2% Fulmer Helmets 2% Bell Sports 3% Castle Sales 4% Scorpion Sports 3% Sullivans 1% Fulmer Helmets 2% Parts Unlimited 2% Western Power Sports 3% Tucker Rocky 4% Helmet House 4% Source: CDK Global Recreation Harley-Davidson 80% Tucker Rocky 12% Helmet House 25% Western Power 12% Sullivans 11% Fox Racing 10% Parts Unlimited 8% Other 8% 7% 7% 6% 9% 6% 7% 9% 11% 11% 10% 10% 9% 0% 2% 4% 6% 8% 10% 12% Sep14 Oct14 Nov14 Dec14 Jan15 Feb15 Mar15 Apr15 May15 Jun15 Jul15 Aug15