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FOCUS PSB Helmet & Apparel www.PowersportsBusiness.com Powersports Business • November 9, 2015 • 27 Heading into 2016, ICON has more projects in the works, but the company never ceases to return to the basics with custom-bike building, with hopes of keeping younger generations of enthusiasts involved. "We're always building [custom] bikes. Without motorcycles, there's really no motorcy- cle apparel, so that's where it all starts," Knauer said. "Keeping people interested in motorcycles in general is not just for us; it's for the industry. It's trying to get people interested in powers- ports again." PSB ICON CONTINUED FROM PAGE 24 DIGEST Bell Helmets, an industry leader in innova- tive head protection, on Oct. 1 debuted 200 limited edition Moto-9 helmets, honoring legendary off-road rider Kurt Caselli. All proceeds will go to The Kurt Caselli Foun- dation, which is focused on enhancing the safety of riders and racers in the off-road motorcycling industry. "Kurt was a member of the Bell family and a great friend to many of us here. We are honored to offer this limited helmet in support of The Kurt Caselli Foundation, which shares our mission of advancing safety for riders," said Chris Sackett, Bell Helmets vice president. "Kurt was truly a legend, and this helmet is a celebration of his life and achievements." Caselli was an off-road motorcycle racer whose career included four Hare and Hound Championships, three WORCS championships, a completion of the 2010 Erzbergro- deo, winner of two stages of the 2013 Dakar Rally, multiple ISDE 6 Day gold med- als and being named the AMA Sportsman of the Year in 2007. Caselli's life was tragi- cally cut short in an accident during the 2013 Baja 1000. Following the accident, The Kurt Caselli Foundation was launched with the mission of "protecting and supporting the lives of off-road motorcycle riders." For more information about The Kurt Caselli Founda- tion, visit www.kurtcaselli.com. "Kurt was a loyal Bell athlete, proud of his association with Bell and the company's legacy of helmet safety innovations for more than 60 years," said Kurt's family, and also Kurt's professional ties at The Kurt Caselli Foundation. "The commemo- rative helmet is a very special way to con- tinue Kurt's legacy and helps further the cause of rider safety." The Moto-9 features Bell's lightweight composite "Tri-Matrix" shell, as well as a Velocity Flow Ventilation system for maxi- mum cooling. The limited edition commem- orative Moto-9 was available only online starting Oct. 1 at www.bellhelmets.com. It is Snell M2015 and DOT certified and available in sizes XS-XXL for $449.95. PARTS UNLIMITED/DRAG SPECIALTIES RELEASE 2016 HELMET & APPAREL CATALOG Dress your customers for powersports success with the 2016 Parts Unlimited/Drag Specialties Helmet & Apparel Catalog. Parts Unlimited and Drag Specialties have worked hard to bring you and your customers more than 870 pages of helmets, gloves, boots, eyewear and riding apparel from all of the top brands. The extensive casual apparel section will keep your customers comfortable and stylish between rides. From street to dirt, water to snow, Parts Unlimited and Drag Spe- cialties have got you covered. For more information, contact your Parts Unlimited/Drag Specialties sales rep. SENA LAUNCHES INTELLIGENT NOISE CONTROL HELMET Sena Technologies, Inc., a Bluetooth innovator in the motorcycle and outdoor actives market, debuted the world's first Intelligent Noise Control (INC) helmet at the 2015 American International Motor- cycle Expo (AIMExpo) in Orlando. The Sena Helmet is equipped with innova- tive smart technology with premium comfort, ergonomics and finish. The ultra lightweight and durable carbon fiber material provides a high quality and comfortable experience, with groundbreaking Intelligent Noise Control (INC) technology to actively control the loud and damaging noises associated with riding. PSB Bell offers commemorative Caselli helmet benefitting his memorial foundation Proceeds from the sale of Bell Helmets' Kurt Caselli Moto-9 will go to The Kurt Caselli Foundation. (AIMExpo)