Issue link: https://read.dmtmag.com/i/592917
POWER 50 Record-breaking years the result of improvements 42 • November 9, 2015 • Powersports Business www.PowersportsBusiness.com Crossroad Powersports strives for continued excellence BY KATE SWANSON ASSISTANT EDITOR In the powersports industry, a need for innova- tion and a dedication to improvement are some of the attributes that help dealerships remain successful. Add that to a friendly staff, great customer service and a family atmosphere, and you have a recipe for success. Crossroad Pow- ersports, a 2014 and 2015 Powersports Business Power 50 dealership located outside Philadel- phia in Upper Darby, Pa., first opened 19 years ago. The dealership carries Honda, Kawasaki, Yamaha, Suzuki, Vespa, Piaggio and recently added BRP. "Business this year has been boom- ing. We are up considerably. We've been having the best months we've ever had," said Derek Osner, parts & acces- sories manager at Crossroad Powers- ports. "We've broken every record every month. It's the best year we've ever had." Osner added that Crossroad Powers- ports is one of the largest dealerships in Philadelphia, and it takes pride in being a great place to "stop in and hang out." With a combined 23,000 square feet of space among three buildings, Cross- road has an extensive inventory and still plans to expand in the next year. "Essen- tially we try and improve our store every year, and luckily we are able to do differ- ent things in the store to try and make it a better experience for our customers," Osner said. "This upcoming winter — we have an architect drawing it up now — we're putting another 12,000-square-foot second level on the store, just so we can accommodate the growth the we have had." The second level expansion will play host to Crossroad's newest OEM BRP and include a customer lounge, elevator and staircase. Osner says the goal is to put more models and more colors on the floor that customers might typi- cally only see in pictures. "If they can feel them and touch them, customers are more adept to buy," he added. The dealership now features Can-Am Spyders and side-by-sides, with hopes to pick up ATVs in the near future. The Kawasaki Vulcan S, ZX-10 and Yamaha R3 are the main contenders when it comes to sales, but Osner says multiple manufacturers across the board have done consistently well. "We've sold more dual sport than probably ever before this year, not in the bigger lineups, but in the smaller segments. The CRF 250L and the Yamaha 250 — we've done very well with those this year," Osner explained. "I personally ride a ZX-10 so that's going to be my favorite bike on the floor," he said. Crossroad is committed to serving its cus- tomers and making each person who walks into the dealership feel at home. "It's a friends- first mentality. This is not a car dealership — it's a motorcycle dealership. People come in here, and it's all high-fives and hugs; everybody smiles, and there's never down time here at Crossroad," Osner said. Customer outreach doesn't end outside the dealership. Crossroad plans multiple events a year both at the dealership and in the com- munity to promote its brand, make a difference and generally have a good time. With more than 7,500 likes on Facebook, the dealership has made moves toward a social media-heavy marketing plan, one that has increased the awareness in the area and helped customers get a feel for the dealership before they even visit. The dealership also participates in several rider groups, including a cruiser club and Next Level Riders, for which Osner serves on the See Crossroad, Page 43 Top: With a combined 23,000 square feet of space, including its 12,000-square-foot showroom, Crossroad Powersports plan to expand further in 2016. RIght: The dealership plans multiple events a year, including its popular open houses, which feature wheelie machines, prize giveaways and great Philly cheesesteaks. Inset: Crossroad carries an extensive inventory of parts and accessories, making it one of the largest dealerships in the Philadelphia area. 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