Issue link: https://read.dmtmag.com/i/63069
12 • MAY 2012 • WORLD FENCE NEWS finish. Homewood combines the performance of vinyl with the rich, natural look of wood BIRMINGHAM, Ala. — Home- land Vinyl Products, Inc., one of the largest producers of vinyl fence pro- files in North America, has introduced Homewood® to the market. Home- wood is manufactured from a specially formulated, weatherable capstock fea- turing a rich natural wood color and Homewood fencing is available in privacy and picket styles, in mocha walnut variegated color, noted Home- land Vinyl Products national sales manager Doug House. The Homewood fence line in- cludes caps, rails and posts, all of which come with a limited lifetime transferable warranty. Homeland's Gorilla® Deck G3 is also available in the Homewood mocha walnut color and also features a realistic woodgrain texture. "Homewood is engineered to han- dle extreme climate conditions and to provide superior performance, while providing a rich, natural look," said House. "It was developed with ACCU- shield® HOMELAND VINYL PRODUCTS PHOTOS Homewood is manufactured from a specially formulated, weatherable cap- stock featuring a rich natural wood color and finish. Homewood fencing is available in privacy and picket styles, in mocha walnut variegated color. The fence line includes caps, rails and posts, all of which come with a limited lifetime transferable warranty. , a highly weatherable acrylic PVC blend material, during a two-and- a-half year R&D process. We went the extra mile to make sure we had the for- mulation just right," added House. Homeland Vinyl Products pro- 5% OFF ORDERS* LESS THAN $500 CALL NOW TOLL FREE: 866.905.3515 SAVE 10% ON ORDERS* $500 OR MORE Child drowning prevention PSAs airing this spring FORT LAUDERDALE, Fla. — Public service announcements to edu- cate the public about child drowning prevention will be distributed to TV and radio stations across the nation this spring. Concurrently, early childhood ed- ucators across the country will be in- troduced to a curriculum that teaches young children how to be safer around the water and provides key water safety information for their parents. The initiatives are the culmination of a yearlong effort by the National Drowning Prevention Alliance (NDPA) to help protect the most vul- nerable and the most common drown- ing victims — children younger than five years old. "These resources have the poten- tial to save many young lives," said NDPA executive director Kim Burgess, of Ft. Lauderdale, Fla. "We are confident they will be widely uti- lized." Development funding for both ini- tiatives was provided through the U.S. Consumer Product Safety Commis- sion (CPSC) to augment its "Pool Safely — Simple Steps Save Lives" campaign. The CPSC was mandated by the VGB Pool & Spa Safety Act to create drowning prevention public ed- ucation programs, and the NDPA was one of the contracted organizations. These initiatives were launched during the NDPA's 11th Annual Na- duces over 120 vinyl profiles in white, tan, and adobe, with a featured selec- tion of profiles available in Homewood mocha walnut. The company operates manufac- turing facilities in Alabama, New Jer- sey and Utah. For more information, call 800- 999-6813 or visit the web site at www.homelandvinyl.com. tional Drowning Prevention Sympo- sium on March 7 in San Diego, Calif. NDPA produced two video PSAs. A PSA with a "Mission Impossible" theme invites the viewer to enter the fantasy world of two young children as they scheme to get a floating toy out of the backyard pool while their moth- ers are distracted. The take-away is to "Make unsupervised pool access an impossible mission." Another depicts a friendly rivalry between two dads over whose pool safety measures are best. The take away is "With layers of protection, everyone wins." "These PSAs were designed to be engaging and entertaining, while pro- viding easily understood safety tips," said Maureen Williams, of Yorba Linda, Calif., who oversaw produc- tion. The PSAs were posted on NDPA.org and had limited distribution to TV stations in late 2011. Nation- wide distribution began in March 2012. In the "Simple Steps to Safer Pools" video, a firefighter demon- strates safety steps for backyard pool owners. The video can be viewed through NDPA.org, and free copies are available on request. In addition to the video PSAs, Beverly Payton, an independent PR consultant based in Richboro, Penn., produced scripts for radio PSAs in consultation with NDPA subject mat- ter experts. They will be distributed to radio station public service directors nationwide this spring. Johnny and Cindy Johnson of continued on page 24