PowerSports Business

April 4th, 2016

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Austrian design firm celebrates first year of U.S. operations KISKA's design elements are far-reaching in the industry, from the Austrian company's origins as a designer for KTM motorcycles to more recent projects that have included booth dis- plays for Husqvarna and CFMOTO as part of branding collateral at EICMA in Milan. To take a closer look at the company, Powersports Business editor in chief Dave McMahon conducted an email interview with KISKA CCO Sébastien Stassin in Austria and KISKA Inc. president Steve Masterson in California. POWERSPORTS BUSINESS: How did KISKA originally start in the powersports industry? SÉBASTIEN STASSIN: KISKA began designing motorcycles for KTM in the early 1990s. KTM was one of KISKA's first clients. Since this time, the relationship between the two businesses developed far beyond motor- cycle design and now we are responsible for all of KTM's brand touch points. The diverse creative expertise that evolved from this rela- tionship has splintered off to benefit the many other brands we work with. MOTORCYCLE KISKA taking design, branding to new levels 26 • April 4, 2016 • Powersports Business www.PowersportsBusiness.com See KISKA, Page 27 The KISKA transportation studio at the company's Austrian headquar- ters. KISKA's range of powersports clients includes KTM, Husqvarna, CFMOTO and Schuberth.

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