Issue link: https://read.dmtmag.com/i/657286
POWER 50 Power 50 dealer moves Orange County location BY KATE SWANSON ASSISTANT EDITOR Imagine you're driving down the highway. Now off in the distance, you see a large glass tower shimmering on the skyline. What could it be? Del Amo Motorsports has an answer for that question — it's the newest edition to the Del Amo family, located in Orange County, Calif. In March, Del Amo hosted a free BBQ event to promote its new Santa Ana, Calif., location. The first 50 attendees received a $10 gift card and a priceless chance to see the developing dealership up close. This third location is in addition to the existing Long Beach and Redondo Beach dealerships. Del Amo co-owner S c o t t K i n g s a i d t h e event was quite suc- c e s s f u l w i t h n e a r l y 200 participants, about double what a typical Saturday event atten- dance would've drawn. "We opened this store up a month ago, and we're at the final stages of completion. … The weekend BBQ had an excellent turnout," he told Powersports Business in March. "It was our first big Saturday in the store." King said that many people are drawn to the dealership's seven-story tower and its easy visibility from the highway. The tower, once completed, will display the dealership's overflow bike inventory, serving as a beacon to enthusiasts for miles around. "Typically a dealer would keep these bikes in crates and storage, but now we have some expensive stor- age," Scott laughed. "When you drive by, being an enthusiast or not, it has a Wow! factor." In addition the tower, a large bridge is also under construction. Customers will drive underneath it to enter the dealership's park- ing lot. The 80-foot bridge is held up by a pair of 16-foot-high "D" and "A" letters, which adds even more to the Wow! factor. While the store is currently open for daily operations and the interior is complete, the bridge and tower are still under construction, with completion scheduled for April. Del Amo will host a grand opening in May after a yearlong construction process. The Orange County location will replace the previous Costa Mesa location that opened in April 2014. King said in preparing to relocate a dealership, there are always new surprises. "Hitting the build-out times was always a challenge, but that's the biggest one. Everything else we were pretty prepared for," he added. Del Amo Motorsports of Orange County will carry Yamaha, Honda, Kawasaki and recently added brands Suzuki and Polaris. King said the dealership doubled its staff in the fourth quarter of 2015 to prepare for the move. "We bought the Costa Mesa loca- tion with the intention of relocating it. We went from 5,000 square feet to 50,000," he said. "The staff that was at Costa Mesa in Decem- ber is all here now." The transition to a new location went well overall, and King said that the dealership will use social media to pro- mote the new location in 2016. Del Amo employs a full-time social media marketing coordinator among its three loca- tions to help facilitate online engagement and dealership awareness. A 2015 Powersports Business Power 50 recipient, Del Amo understands the impor- tance of taking care of its customers and reinforces staff training to promote a high standard of support. "2015 was a good year; it was up, and we have budgeted for a 2016 increase. We also want to continue our customer service level; we're a Pro Yamaha dealer, and we're very involved in monitoring CRI at the OEM level, along with Yelp and Google reviews." The Del Amo Motorsports group has received multiple accolades for its cus- tomer service and impressive inventory. Recently, the Redondo Beach location was named the Best Motorcycle Dealer by EasyReaderNews.com. Even with a glamorous new facility, pay- ing attention to the details will remain a hall- mark of Del Amo's success. PSB Del Amo brings Wow! factor with new store 38 • April 4, 2016 • Powersports Business www.PowersportsBusiness.com ALAMO CYCLE PLEX • AMERICA'S MOTOR SPORTS • AVALANCHE MOTORSPORTS • BEARTOOTH HARLEY-DAVIDSON • BLACK BEAR HARLEY-DAVIDSON • BLACK JACK HARLEY-DAVIDSON • BLACK WOLF HARLEY-DAVIDSON • BOB WEAVER MOTORSPORTS & MARINE, INC • BOSWELL'S HARLEY-DAVIDSON • BREWER CYCLES, INC • CALCULATED RISK GROUP • CENTRAL TEXAS POWERSPORTS • COLE HARLEY-DAVIDSON • CROSSROAD POWERSPORTS • CYCLE NORTH POWERSPORTS • DEL AMO MOTORSPORTS • DELAND MOTORSPORTS • FAY MYERS MOTORCYCLE WORLD • FREEDOM POWERSPORTS • HARLEY-DAVIDSON OF SCOTTSDALE • HATTIESBURG CYCLES • INDIAN MOTORCYCLE ORLANDO • KEN'S SPORTS, INC. • KILLEEN POWER SPORTS, LTD. • LAS VEGAS HARLEY-DAVIDSON • LOGAN POWERSPORTS GROUP • MAXIM HONDA YAMAHA • MYERS-DUREN HARLEY-DAVIDSON • POWERSPORTS OF MONTGOMERY • REC-TECH POWER PRODUCTS • RENO CYCLES & GEAR POLARIS • RIVA MOTORSPORTS SUPERSTORE • RIVERSIDE HARLEY-DAVIDSON • ROAD TRACK AND TRAIL LLC • SHELDON'S HARLEY-DAVIDSON • SHOW LOW MOTORSPORTS • SIMPLY STREET BIKES • SKY POWERSPORTS SMOKY MOUNTAIN HARLEY-DAVIDSON • SOUTHERN HONDA POWERSPORTS • SOUTHERN THUNDER HARLEY-DAVIDSON • SOUTHLAND CYCLE CENTER • ST. PAUL HARLEY-DAVIDSON • TEAM CAROLINA POWERSPORTS • THE TRANSPORTATION REVOLUTION • VERN EIDE MOTOPLEX • WILD PRAIRIE HARLEY-DAVIDSON • WILDCAT HARLEY-DAVIDSON • WILKINS HARLEY-DAVIDSON • XTREME POWERSPORTS Del Amo Motorsports of Orange County opened in February and features a seven-story tower filled with motorcycles, as seen in this rendering. Del Amo Motorsports of Orange County began as a 5,000-square-foot dealership in Costa Mesa; the new location, shown here, will now be 50,000 square feet and have twice as many staff members. Del Amo's newest location in Santa Ana, Calif., features a rider-friendly layout. "When you drive by, being an enthusiast or not, it has a Wow! factor." Scott King, co-owner, Del Amo Motorsports