MARKETPLACE
4xPro . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.4xpro.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
ABUS Mobile Security . . . . . . . . . . . . . . . . . www.abus.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Aegis Powersports . . . . . . . . . . . . . . . . . . . www.aegispowersports.com . . . . . . . . . . . . . . . . . . . . . . 29
Auction123 . . . . . . . . . . . . . . . . . . . . . . . . www.auction123.com/powersports . . . . . . . . . . . . . . . . 37
Big Bike Parts . . . . . . . . . . . . . . . . . . . . . . www.bigbikeparts.com . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Bridge Analyzers . . . . . . . . . . . . . . . . . . . . www.bridgeanalyzers.com . . . . . . . . . . . . . . . . . . . . . . . . 31
CDK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.cdkglobalrecreation.com/accessorysmart . . . . . . . . 13
CFMOTO Powersports . . . . . . . . . . . . . . . . . www.cfmoto-us.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Circo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.circo3d.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Curtis Industries . . . . . . . . . . . . . . . . . . . . www.curtiscab.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Eastern Powersports Auction . . . . . . . . . . . www.easternpowersports.com . . . . . . . . . . . . . . . . . . . . 15
Hardline Products . . . . . . . . . . . . . . . . . . . www.hardlineproducts.com. . . . . . . . . . . . . . . . . . . . . . . 36
Honda Financial Services . . . . . . . . . . . . . . www.hondafi nancialservices.com . . . . . . . . . . . . . . . . . . . 9
HISUN . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.hisunmotors.com . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Kibblewhite Precision Machining. . . . . . . . . www.kpmi.us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Lonski and Associates, LLC . . . . . . . . . . . . www.henrylonski.com . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Maxima Racing Oils . . . . . . . . . . . . . . . . . . www.maximausa.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
MBA Insurance . . . . . . . . . . . . . . . . . . . . . www.mbainsurance.net . . . . . . . . . . . . . . . . . . . . . . . . . 34
McGraw Powersports Group . . . . . . . . . . . . www.mcgrawpowersports.com . . . . . . . . . . . . . . . . . . . . 20
MotoLease Division . . . . . . . . . . . . . . . . . . www.motolease.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
National Powersport Auctions . . . . . . . . . . . www.npauctions.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Parts Unlimited . . . . . . . . . . . . . . . . . . . . . www.parts-unlimited.com . . . . . . . . . . . . . . . . . . . . . . . . 1
SBS Brakes . . . . . . . . . . . . . . . . . . . . . . . . www.sbs-friction.dk . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Short Block Technologies . . . . . . . . . . . . . . www.sbt.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Sullivans Inc. . . . . . . . . . . . . . . . . . . . . . . . www.sullivansinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . 16
TCX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.ridetcxboots.com/dealer . . . . . . . . . . . . . . . . . . . . 28
Vee Rubber . . . . . . . . . . . . . . . . . . . . . . . . www.veerubber.co.th . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Yamaha . . . . . . . . . . . . . . . . . . . . . . . . . . . www.yamaha-motor.com . . . . . . . . . . . . . . . . . . . . . . . . . 5
ADVERTISER INDEX
www.PowersportsBusiness.com Powersports Business • April 4, 2016 • 39
way that's exciting for the consumers," Bussard
said. "We still control our destiny. We're not
owned by a conglomerate or a hedge fund or
investors; we're like a family business."
ON THE THROTTLE WITH PRODUCT
At the V-Twin Expo, Cobra was showcas-
ing new mufflers, a detachable backrest for
Harley-Davidson baggers and accessories for
H-D bikes. Cobra was also excited to show-
case its new line of products built specifically
for trikes.
"We began to develop products specifically
for the trike line and the three-wheeler that was
made for them; it wasn't designed for a motor-
cycle and adapted. That's giving the customers
products made just for their trikes that fit prop-
erly, that sound properly. That's just a market that
we think deserves better products and to have an
assortment to choose from," Bussard said.
With the popularity of trikes as baby boom-
ers age, Cobra saw an opportunity to serve its
loyal customers who have now converted to
trikes, as well as to reach those who haven't had
a Cobra exhaust before, but would like some-
thing new that fits their trike specifically. The
response from the release of the line has been
positive, Bussard said.
"We'll continue to develop products for
them. We now have four mufflers that are
specific to the trikes. We have a head pipe
that's designed just for the trikes that has the
S-bend built into it, so the customer doesn't
have to spend an extra $80 for an S-bend
adapter kit. That gives them a quality prod-
uct at the same price the motorcycle guys are
paying," he said.
The trike systems come with the same life-
time warranty Cobra is proud to offer across
its line.
"We're the only guys that back our product
up and say as long as you own your motor-
cycle, if something goes wrong with our prod-
uct, we'll replace it. We'll take care of that for
you," Bussard said.
These new products are just one example
of the ways Cobra tries to be different than
its competitors. Bussard said that when other
brands go one way, Cobra purposefully heads
in a different direction.
"We're a challenger brand on the V-twin
segment, but as a challenger brand, we get
to do things that the more established guys
can't," he said. "We can take risks with our
branding and how we present our company.
We can take a risk with the types of products
that we develop. So there's a lot of stuff that we
can do. We can outthink, outsmart, outwork
somebody else because we're smaller, lighter,
nimbler, faster."
PSB
COBRA
CONTINUED FROM PAGE 16
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