Outdoor Power Equipment

September 2016

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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14 SEPTEMBER 2016 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com B riggs & Stratton Corporation announced on June 29 the appointment of David Frank as vice president of commercial engine sales. The added position comes as part of Briggs & Stratton's refi ned focus and commitment to commercial engine customers. In his new position, Frank's primary focus will include strategic planning, account sales and management, and establishing new partnerships with rental centers and OEMs. "As we enhance the strength of our commercial division, we are excited to add David to our sales team," said Dave Rodgers, senior vice president & president – Briggs & Stratton engines group. "Between his extensive knowledge of outdoor power equipment and past sales experience, we are confi dent that he will bring substantial value to our commercial customers, and help us continue to reinforce our commitment to the commercial engine industry." In his new position, Frank will over- see the commercial engine sales division and develop relationships with new and existing customers. In addition, he will be in charge of establishing new partnerships with OEMs, maintaining current relationships, and managing the sales team. Most recently, Frank served as the vice president of sales and marketing for Subaru Industrial Power Products. Frank adminis- tered all engine, generator and pump sales, as well as new product development. "I'm looking forward to the challenges and opportunities this role brings," Frank said. "Given my past sales experience and relationships with OEMs, I feel confi dent that I will be able to deliver exceptional strategic insight and overall service to our commercial customers." Briggs & Stratton names VP of commercial engine sales Time to rake in the sales. Time to rake in the sales. Yard Card and Yard Card Plus – consumer and commercial revolving credit programs In-store financing with the Yard Card and Yard Card Plus gives your customers the ability to make the great outdoors even greater. This fall, give the people what they want: customized in-store financing. • Helps your customers grow their buying power • Dedicated support & marketing resources for improved customer loyalty • Unparalleled customer service Find out how Yard Financing from TDRCS can help grow your business and put your products in more customers' hands. Go to TDRCS.com/OPE or visit us at the GIE+Expo, Booth 8164. TD Retail Card Services is a division of TD Bank, N.A. © 2016 TD Bank, N.A. David Frank "As we enhance the strength of our commercial division, we are excited to add David to our sales team." — DAVE RODGERS Continued on page 50 INDUSTRY NEWS

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