Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
Issue link: https://read.dmtmag.com/i/714159
COVER STORY GIE + EXPO 2016 SHOW PREVIEW GIE+EXPO 2016 Dealer Education Opportunities 2 — 3 p.m. "Increasing Your Sales Through Your Website" — Dustin Ackart, Elemeno Web Design Having a website is just the fi rst step to online success. Dustin will look at how to effectively use your website to increase sales and preview additional avenues that you can use to increase your customer reach. Friday, Oct. 21 11 a.m. — noon "Increasing Sales in Your Parts Department" — Bob Clements and Brian Clements Your parts department is like no other department in your dealership. It takes marketing, customer service and knowledge to make it profi table and effi cient. Bob and Brian will discuss ways to leverage your team's skills to increase parts department sales using cross selling, up selling and displays. 2 — 3 p.m. "Finding, Interviewing & Hiring Key Employees" — Sara Hey One of the biggest pain points for all business owners is fi nding, interviewing and hiring key employees. Sara will walk through the entire process and provide tips to ensure that you are hiring the right fi t for your culture and your team. DEALER DAY KICK-OFF KEYNOTE FEATURING "THE GEN Y GUY" Billed as "The Gen Y Guy," Jason Dorsey, a bestselling author, world-renowned speaker and researcher, will deliver a keynote address for dealers on Wednesday, Oct. 19, from 1:30 to 3 p.m. Dorsey's engaging keynote — "Selling Across Generations: Specifi c Actions That Drive Sales with Each Generation" — will give dealers insights on how to sell to their customers — whether they're baby boomers or millennials. Selling to each generation at the same time means the difference between fast growth and potentially millions in lost sales. Dorsey, a bestselling Gen Y author at age 18 and winner of the Entrepreneur of the Year award at age 25, will address generational trends and how to sell to the different age groups. The session, sponsored by Gravely and Stihl, is free with registration. >>> Dealers looking for ways to improve effi ciency and profi tability will fi nd seminars with compelling content, technician training on advanced and basic tracks, motivational keynotes and networking at the 2016 Green Industry & Equipment Expo (GIE+EXPO). These profi t-boosting education opportunities include the following: DEALER RESOURCE PAVILION & FREE MANAGEMENT CLASSES The Dealer Resource Pavilion is the hub for dealers at this annual event. Its new location on the show fl oor in the South Wing will give dealers easier access to the exclusive area, which is the location for free seminars for outdoor power equipment dealership owners and managers, led by dealership consultant Bob Clements. The pavilion features a showroom, along with a parts and service department where Bob and his team will share their latest ideas and tips on how to create high-performance dealerships. The Dealer Resource Pavilion will be open all three days of the show. FREE MANAGEMENT CLASSES BY BOB CLEMENTS INTERNATIONAL Wednesday, Oct. 19 11 a.m. — noon "Dare to be Different: How to Take on Goliath & Win" — Bob Clements When you think about your large competitors, what comes to mind? Better margins, more locations, more staff to help customers? It is important to remember the advantages that you have as a small business owner. Join Bob as he provides advice on leveraging your unique advantages to gain business and improve profi tability. Thursday, Oct. 20 11 a.m. — noon "Increasing Sales in Your Service Department" — Bob Clements and Jim Daum The service department is the backbone of the dealership and should be the most profi table. Bob and Jim will share specifi c strategies for growing your service business and making your service department more profi table. Jason Dorsey Bob Clements their customers — whether they're baby boomers or millennials. Selling to each generation at the same time means the difference between fast growth and potentially millions in lost sales. Dorsey, a bestselling Gen Y author at age 18 and winner of the Entrepreneur of the Year award at age 25, will address generational trends and how to sell to the different age groups. The session, sponsored by Gravely and Stihl, is free with registration. >>> Thursday, Oct. 20 11 a.m. — noon "Increasing Sales in Your Service Department" — Bob Clements and Jim Daum The service department is the backbone of the dealership and should be the most profi table. Bob and Jim will share specifi c strategies for growing your service business and making your service department more profi table. Jason Dorsey 20 SEPTEMBER 2016 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com