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78 • MARCH 2014 • WORLD FENCE NEWS Guaranteed Fence And Deck Sealer Specifically formulated for ease-of- application, Standard Paints exterior Wood Defender TM stains help protect and beautify wood structures. With one coat you are assured of uniform application with no runs, drips or back brushing. Mildew resistant, Wood Defender stains contain ultraviolet inhibitors to stabilize wood color and provide long lasting wood protection. Our products, techniques and equipment are proven by hundreds of successful applicators that we have trained. WWW.WOODDEFENDER.COM • ( 817 ) 477-5060 • ( 817 ) 477-5030 PRO PACKAGE ST-250 940 S. 6th Ave. Mansfield, TX 76063 INQUIRE ABOUT EQUIPMENT, START UP PACKAGES AND TRAINING REGISTER TODAY! Guaranteed Fence And Deck Sealer Providing good customer service is one key to business success recorders and automated answering systems and that is OK for after hours. But, unless you absolutely cannot af- ford it, have a real person answer your phone during normal business hours. A telephone receptionist service is a little better than a recorder, so go that route if you have to. And as for automated phone sys- tems, we have discussed the con's (we can't think of any pro's) of them extensively in the past. • One way to really create good will and favorable publicity is to play an active role in your community. Many fence companies do this by supporting local charities, sponsoring Little League teams, and by donating fenc- ing or repairs to schools, churches, shelters and the like. Goodwill builds customer loyalty. • Within certain limitations, allow your employees the flexibility to use their best judgement in dealing with situations. We recently heard of a computer repair technician who went out on a Friends and associates help fence veteran John Randolph celebrate his 90th birthday On January 11, 2014, a party was hosted for veteran fence man John Randolph by John's daughter, Jackie Randolph, to celebrate his 90th birth- day. The party was held at the Lon- gacre House special events center in John's hometown, Farmington Hills, Mich. John was surrounded by industry friends and associates, family mem- bers and a classmate who first met him in the third grade. On hand were several members of the Michigan Chapter AFA, noted chapter spokesman Dick Fromm. John is still active in the chapter, and has served as its president. Special guests included Hoyt Petty, past president of the Michigan Chapter, and Cathy Hofstetter of Mc- Gowan Fence & Supply of Ontario, Canada, a past chairman of the board of governors of the American Fence Association. "John is still very active in the Michigan Chapter and still runs Ran- dolph Fence & Supply of Farmington Hills, Mich. Our chapter wishes John many, many more happy birthdays," said Fromm. Randolph Fence & Supply has been in business since 1939, and John has worked in the fence business for over 73 years. local television station which was con- ducting an undercover investigation of the computer repair business. When this report aired, the com- pany received thousands of dollars worth of very favorable (and free) pub- licity. Who says good deeds are not re- warded? service call, and discovered that the problem was simply a loose wire, which he promptly reconnected. He also performed some simple but im- portant maintenance on the unit, and even then, did not feel he should charge the full service call fee. The customer was very grateful. The thing is, the "customer" was a Above, left to right: Dick Fromm, John Randolph and Hoyt Petty at John's 90th birthday celebration January 11. John is a long-time Michigan Chapter mem- ber and supporter, and has been in the fence business for 73 years. Above, Nancy Fromm and Jackie Ran- dolph deliver birthday wishes to John at a dinner held last year in honor of his 89th birthday. I think Pringles' original intention was to make tennis balls, not po- tato chips... but on the day the rubber was supposed to show up, a truckload of potatoes came. Pringles is a laid-back company, so they just said, "The heck with it, cut 'em up!" • • • I met a girl who works at the Dou- ble Tree Hotel front desk. She gave me her phone number. It's zero. I tried to call her from here and some other woman an- swered. I said: "You sound older!" – Comedian Mitch Hedberg Visit the World Fence News Crew at FENCETECH 2014, Booth 708! 1-800-348-WIRE (9473) • Fax: 1-405-447-2830 www.southwesternwire.com MANUFACTURING LOCATIONS: Norman, Oklahoma • Sacramento, California • Warrior, Alabama American Made – American Steel We Offer The Best Industrial And Commercial Chain Link On The Market! GBW or GAW You choose – Southwestern Wire makes it all! 11, 9 and 6 Gauge • Class III, Class IV & 2 oz. • 15 Year Warranty MEMBER Be Sure To Visit Us At BOOTH NO. 927!